Social Media Analyst

Company Description

Queen Creation is an innovative apparel brand dedicated to merging style with sustainability. Based in Kolkata and shipping worldwide, we specialize in contemporary casual wear, timeless ethnic designs, and eco-conscious clothing. Our carefully crafted collections celebrate culture, comfort, and environmental responsibility while inspiring confidence in our customers. Committed to responsible sourcing and environmental awareness, Queen Creation is setting a new standard for fashion that looks great and does good for the planet. Join our mission to shape a brighter, more sustainable future in fashion.

Position- Social Media Analyst

Job location-Kolkata

Experience -1-2years

Salary-upto 20,000

Role Description

This is a full-time, on-site role located in Kolkata for a Social Media Analyst. The Social Media Analyst will be responsible for monitoring and measuring the performance of social media campaigns, analyzing data to extract insights, and providing actionable recommendations. Daily tasks include strategizing and executing social media marketing initiatives, managing social networking activity, and generating reports to gauge success. Collaboration with teams to create impactful strategies will also be a key part of this role.

Core Responsibilities

1. Content Planning & Strategy

• Create monthly content calendars aligned with business goals
• Plan content for Instagram, Facebook, and other relevant platforms
• Align content with ongoing shoots, campaigns, and client work

2. Content Creation & Posting

• Coordinate with internal team (photographer, editor) for content assets
• Post reels, posts, and stories consistently as per schedule
• Write captions, hooks, and basic copy for engagement

3. Multi-Account Management

• Manage and operate multiple company social media accounts simultaneously
• Ensure consistent branding, tone, and posting across all platforms
• Prioritize and schedule content efficiently across different brands

4. Growth & Lead Generation

• Manage inbound inquiries from social media
• Generate leads through DMs, comments, and campaigns
• Execute model hunts, campaigns, and promotional activities

5. Performance Marketing (Basic)

• Run and monitor Instagram/Facebook ads (boost posts, campaigns)
• Optimize content based on reach, engagement, and conversions

6. Analytics & Reporting

• Track weekly and monthly performance (reach, engagement, leads)
• Identify what content is working and improve accordingly
• Maintain reports for management review

7. Trend & Competitor Analysis

• Track competitor pages and industry trends
• Suggest new content ideas based on trends

Qualifications

• Proficient in Analytical Skills and Social Media Measurement to assess campaign performance and derive insights
• Expertise in Social Media Marketing and Social Networking to craft and manage impactful campaigns
• Strong Communication skills for effective collaboration, reporting, and stakeholder interaction
• Familiarity with tools and platforms relevant to social media analytics is an advantage
• Bachelor's degree in Marketing, Communications, or related field is preferred
• Ability to work collaboratively in a team environment and adapt to an evolving digital landscape

Anyone interested send your resume at [Confidential Information] or at 9147730601