Job Summary
We are looking for a creative, analytical, and result-oriented Social Media Executive who also has hands-on experience in SEO. The ideal candidate will be responsible for managing social media platforms, creating engaging content, improving organic search rankings through on-page and off-page SEO, and contributing to the company's overall digital marketing strategy.
Key Responsibilities
Social Media Management
- Plan, create, and publish engaging content across Facebook, Instagram, LinkedIn, X (Twitter), YouTube, Pinterest, and other platforms.
- Develop monthly social media content calendars.
- Create captions, hashtags, and post descriptions.
- Coordinate with graphic designers and video editors for creatives and reels.
- Schedule posts using Meta Business Suite or other scheduling tools.
- Monitor comments, messages, and community engagement.
- Increase followers, engagement, and brand awareness organically.
- Execute paid social media campaigns (Meta Ads, LinkedIn Ads, etc.).
- Analyze campaign performance and prepare monthly reports.
Search Engine Optimization (SEO)
On-Page SEO
- Perform keyword research using SEO tools.
- Optimize title tags, meta descriptions, headers, URLs, and image alt tags.
- Improve website content based on target keywords.
- Create SEO-friendly landing pages and blog content.
- Optimize internal linking structure.
- Improve page loading speed and Core Web Vitals.
- Implement schema markup where applicable.
- Monitor website indexing and crawl issues.
- Perform regular website SEO audits.
Off-Page SEO
- Build high-quality backlinks through ethical link-building techniques.
- Submit websites to relevant business directories.
- Perform guest blogging and outreach activities.
- Create and manage local citations.
- Optimize Google Business Profile.
- Monitor backlink profile and remove toxic backlinks.
- Develop backlink strategies to improve domain authority.
- Perform competitor backlink analysis.
Technical SEO
- Monitor Google Search Console for indexing and coverage issues.
- Configure and monitor XML sitemaps and robots.txt.
- Identify and fix broken links.
- Improve website performance and mobile usability.
- Coordinate with the development team for SEO implementations.
Content Marketing
- Write SEO-optimized blogs and website content.
- Create engaging content for social media campaigns.
- Research trending topics and industry news.
- Repurpose blogs into social media posts, carousels, and videos.
Google Business Profile (GMB)
- Manage Google Business Profile listings.
- Publish regular posts and updates.
- Respond to customer reviews professionally.
- Monitor insights and improve local SEO performance.
Analytics & Reporting
- Track website performance using Google Analytics (GA4).
- Monitor keyword rankings using SEO tools.
- Analyze user behavior and website traffic.
- Prepare weekly and monthly performance reports.
- Track social media engagement and ROI.
Required Skills
- Strong understanding of Facebook, Instagram, LinkedIn, X, and YouTube.
- Experience with On-Page SEO and Off-Page SEO.
- Knowledge of Technical SEO.
- Familiarity with Google Search Console.
- Experience with Google Analytics (GA4).
- Knowledge of Google Tag Manager (GTM).
- Understanding of Google Business Profile (GMB) optimization.
- Experience with keyword research tools.
- Strong content writing skills.
- Excellent communication and analytical skills.
- Ability to manage multiple projects and meet deadlines.
Preferred Tools
- Google Analytics (GA4)
- Google Search Console
- Google Tag Manager
- Meta Business Suite
- Google Keyword Planner
- Ahrefs / SEMrush / Ubersuggest
- Screaming Frog SEO Spider
- Canva
- Microsoft Excel / Google Sheets
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1–3 years of experience in Social Media Marketing and SEO.
- Digital Marketing certifications are an added advantage.
Please Contact - Ravi - 7032645550 
