Location: Goregaon West, Mumbai
Experience: 2-4 years
Employment Type: Full-time
About the Role
We are looking for a Social Media & Content Strategist who can conceptualize, write, and execute content end-to-end. This is not a scheduling or trend-tracking role. The ideal candidate understands how content works on social platforms, can write strong scripts and copies, and can drive execution through shoots and editors.
You will be responsible for shaping our social media presence through high-impact concepts, compelling storytelling, and consistent execution.
Key Responsibilities
Content Strategy & Conceptualization- Develop original content concepts for reels, videos, and posts
- Create platform-specific content strategies based on format performance
- Decide what content formats will work and what will not
- Translate brand objectives into engaging social media narratives
Copywriting & Scriptwriting- Write scripts for reels, short-form videos, ads, and influencer content
- Craft high-engagement hooks, captions, and storytelling formats
- Ensure all content aligns with brand tone and messaging
- Edit and refine copy for clarity, impact, and engagement
Social Media Execution- Manage content from idea to publishing.
- Coordinate with video editors and designers to ensure timely delivery
- Brief editors clearly and review outputs for quality and accuracy
- Ensure consistency in content flow and posting schedules
Shoot Planning & Coordination- Plan and coordinate content shoots (in-house or outdoor)
- Assist in guiding shoots to ensure content requirements are met
- Understand basic framing, storytelling, and reel-style aesthetics
- Ensure shoots are executed efficiently and aligned with content goals
Platform Awareness & Relevance- Stay updated on evolving social media formats and audience behavior
- Adapt content based on platform performance insights
- Balance trend awareness with original, brand-led content creation
What We Are Not Looking For- Candidates focused only on posting or scheduling content
- Trend-dependent creators without original thinking
- Copywriters with no execution or coordination experience
- Candidates requiring constant supervision
Required Skills & Qualifications
- Strong writing and storytelling skills
- Proven experience in social media content creation
- Ability to conceptualize and execute content independently
- Experience working with editors, designers, or creators
- Strong communication and coordination skills
Preferred Qualifications
- Experience with D2C or consumer brands
- Exposure to performance creatives or ad scripting
- Experience working with influencers or creators
- Understanding of short-form video performance metrics
Why Join Us
- High ownership and creative freedom
- Opportunity to shape brand storytelling at scale
- Fast-paced, execution-driven environment
- Work closely with leadership and core creative teams
To Apply: Send your CV and writing samples to [Confidential Information] or WhatsApp 8591477036
