Job Description

Job Description:

You will own company's social voice-growing and engaging our global audience across studio channels (LinkedIn, X/Twitter, Instagram, Facebook, Reddit, YouTube, Discord, Steam) and game-specific
handles. Success means deeper fan loyalty, stronger publisher & client relationships, and measurable business impact.

Key Responsibilities:
Strategy & Planning-Build monthly and quarterly content calendars that align with product launches, live-ops beats, and service-sales goals. Set KPIs and growth targets.
Content Creation - Ideate, script, and publish platform-native posts (short-form video, carousels, threads, memes, and dev diaries). Brief designers, capture in-engine clips, and write punchy copy that mirrors each brand's tone.
Community Management - Monitor and moderate Discord, Reddit, X, Steam forums, and comment threads surface feedback to dev & art teams and close the loop with players.
Relationship Building-Proactively engage fans, influencers, media, publishers, and platforms, reps, and B2B prospects arrange key beat placements and creator collabs.
Outreach & Growth-Run targeted follow/DM campaigns from game handles, especially on X, to studios, gamers, and ecosystem partners execute paid social and UGC contests when needed.
Analytics & Reporting-Track reach, engagement, sentiment, CAC, and conversion present actionable insights and iterate weekly.
Trend Scouting-Spot emerging channels (Threads, Kick, etc.) and timely memes recommend first-mover experiments.

Must-Have Qualifications:

2-3 yrs owning social media & community for a consumer-facing entertainment, tech, or lifestyle brand (e.g., OTT/streaming, esports, comics/anime, mobile apps, consumer tech, sports/athleisure, any other industry where you are facing consumers/users related to products or services)
Deep understanding of gamer culture, platform algorithms, and indie/AA industry dynamics.
Excellent written English.
Hands-on with at least one social suite (Hootsuite, Sprout, or Buffer) plus Canva.
Familiarity with Steamworks back-end, Discord mod tools, and paid social dashboards.

Bonus Points

Prior success launching Web3/NFT communities or XR titles.
Influencer roster or press contacts in horror, racing, or indie game niches.
Basic graphic or moon design skills, or comfort using generative AI tools for ideation.

KPIs You will Own