Social Media, Admissions Outreach & Member Relations - AM

Job Title

Social Media, Admissions Outreach & Member Relations - AM

Reporting To

Director/Manager – Admissions & International Relations

Job Summary

This dynamic role blends student outreach and admissions counselling with digital engagement and international member relations. The candidate will manage end-to-end student admissions while enhancing visibility through social media and offline initiatives. Additionally, they will oversee global member engagement.

Key Responsibilities

Admissions & Counselling

• Manage the full-cycle admissions process for academic programs.
• Design and implement effective admission strategies and enrolment plans.
• Provide personalized counselling to prospective students and parents (online/offline).
• Conduct interviews and assess eligibility based on institutional criteria.
• Maintain lead and enrolment data through CRM tools.
• Guide and monitor the tele-calling team for lead conversion and support.
  
  

Outreach & Brand Engagement

• Plan and execute outreach activities including school/coaching visits, education fairs, webinars, and student engagement drives.
• Build partnerships with schools, colleges, counsellors, and education agents.
• Support visibility efforts through BTL activities and field promotions.
• Work with marketing to align outreach with branding and communication strategies.
  
  

Social Media & Digital Engagement

• Drive social media engagement related to admissions, events, and outreach initiatives.
• Collaborate with the design/content teams to create engaging posts, videos, and updates.
• Promote events, summits, and member highlights via digital channels.
• Monitor campaign performance and suggest improvements.
  
  

Member Relations

• Manage relationships with existing members globally.
• Coordinate onboarding of new members including application support.
• Ensure regular communication through newsletters, updates, and personal outreach.
• Liaise with international stakeholders for summits, meetups, and forums.
• Represent us in networking events and collaborative platforms.
• Maintain and update the central member database and engagement tracker.
  
  

Skills: social media engagement,admissions counselling,partnership building,event promotion,digital engagement,member relations,digital,outreach strategies,digital marketing,events,content creation,social media,outreach,design,summits,crm tools,data management,communication