Act as the key liaison for clients, building and nurturing strong relationships by understanding their business goals, social media objectives, and broader digital needs.
Lead the strategic planning and execution of client accounts, ensuring alignment with business goals and delivering measurable brand growth and engagement.
Collaborate with internal teams to develop, implement, and refine digital marketing campaigns across platforms like Facebook, Instagram, Twitter, LinkedIn, and more, ensuring each aligns with client KPIs.
Oversee the creation and delivery of high-quality, on-brand content from concept to final production that aligns with campaign goals.
Maintain consistent communication with clients through meetings, reports, and presentations, providing updates on performance, insights, and actionable recommendations.
Track and evaluate key performance metrics such as engagement, follower growth, conversions, and ROI to inform ongoing campaign success.
Stay current with the latest digital trends, platform updates, and marketing tools to continuously bring fresh, innovative strategies to client campaigns.
Address client concerns proactively and adapt strategies when needed to ensure high satisfaction and goal achievement.
Prepare and present customized social media proposals, performance analytics, and strategic roadmaps to demonstrate campaign value and results.
Work cross-functionally with creative, content, analytics, and paid media teams to ensure unified and effective campaign execution.
Manage client budgets and ad spends efficiently to maximize returns and campaign effectiveness.
Identify new opportunities for upselling and cross-selling services to grow existing accounts and contribute to overall revenue.
Key Skills:
Exceptional Client Communication & Relationship Management
Strategic Campaign Planning & Execution
Social Media Strategy & Platform Expertise
Performance Monitoring & Analytical Reporting
Cross-Team Collaboration & Coordination
Content Strategy Development & Optimization
Trend Forecasting & Competitive Benchmarking
Problem Solving & Creative Innovation
Ideal Candidate Traits:
Organized: Detail-oriented with strong multitasking capabilities
Adaptable: Quick to learn and open to new tools, platforms, and digital innovations
