Social Listening Analyst

Social Listening Platform Industry Knowledge

Working knowledge of social listening platforms such as NetBase, Brandwatch, Sprinklr, Spredfast, Crimson Hexagon, Sprout Social, Meltwater, Hoot Suite, Talkwalker

Ability to assimilate extensive amounts of detailed data and to see the big picture, providing actionable and influential recommendations.

Pharmaceutical Industry Knowledge and the ability to understand data that could impacts Lilly and Lilly brands, what is going on and react quickly.

Research Skills: Basic knowledge of research methods and statistics, and qualitative research skills including the ability to interpret unstructured data and translate it into actionable insights

Social Media expertise: stay up to date with the latest social media trends and technologies

Social Listening and Social Monitoring

Social Listening Experience: Leverage technology to proactively explore and discover insights from online conversations made by users to understand the whywhich can inform strategic decision making. Examples include category analysis, competitive analysis or a brand health analysis.

Social Monitoring: Leverage social technology to react and respond to topics or specific posts made by users on social networks. Monitoring can tell you the so whatand enhance brand engagement. Examples include new product launch, campaign launch, crisis management, conference monitoring.

Cross-Functional Work

Independently research questions or issues. When needed escalate issues for assistance within the broader social listening team.

Work within the set service level agreements for US Marketing across all brands as prioritized by social listening lead.

Design, conduct and deliver standard and custom social listening and monitoring reports.

Ability to recognize opportunities, formulate hypotheses, plan research, identify insights, and drive recommendations relevant to the business goals and objectives.

Accountable for deciphering what is important and meaningful data and then communicate a concise story in a way that allows the business to make decisions based off of the communicated reports.

Communicates clearly using dashboards, PowerPoint presentations, or simple text depending on the amount of information that needs to be relayed.

The position will operate in an agile team concept designed to allow flexibility to execute the above job responsibilities as either dedicated, partially dedicated, and/or working across multiple brands. The incumbent should expect the alignment to a specific brand and/or therapeutic area to change based upon business need and the duration of alignment will vary.

Basic Qualifications

BA/BS degree with a major in marketing, communications, business, IT or other closely related areas

Experience with at least one of the Social Listening Platforms: NetBase, Brandwatch, Sprinklr, Spredfast, Crimson Hexagon, Sprout Social, Meltwater, Hoot Suite, Talkwalker

Broad expertise and understanding of digital landscape, digital channels and social media.

Collaborative in nature and ability to work across multiple functions.

Ability to respect and work effectively with diverse teams.

Customer Service mindset.

Additional Skills/Preferences

Experience gleaning insights that support organizational goals

Expert knowledge of social media landscape and a strong interest in emerging technologies

Working knowledge of paid social media tactics

Naturally curious; inspired by the road less traveled and finding creative solutions that others havent considered

Analytical by nature, but able to translate data into insights with a story telling mentality

Demonstrated commitment going above beyond to help business partners or system users in solving problems or finding information