Social & Display Paid Media Specialist II

Job Description :

Work Schedule

Environmental Conditions

As part of the Thermo Fisher Scientific team, you'll do meaningful work that makes a positive impact on a global scale. Join colleagues around the world in bringing our Mission to life every day-enabling our customers to make the world healthier, cleaner, and safer. We support our teams with the tools, resources, and opportunities needed to grow their careers while solving some of the world's most complex challenges, from environmental protection to advancing cancer research.

Description

Join our collaborative marketing organization as a Social & Programmatic Display Campaign Specialist, where you will play a key role in executing and optimizing paid media campaigns that support global business objectives. This role focuses on hands-on campaign execution across paid social and programmatic display channels, working closely with cross-functional teams to ensure high-quality delivery, accurate tracking, and performance optimization.

You will manage end-to-end campaign setup, QA, launch, and reporting while partnering with strategy, analytics, and regional teams to drive measurable impact. This position is ideal for someone who thrives in a fast-paced environment, enjoys operational excellence, and has a strong foundation in paid media execution.

Key Responsibilities

• Execute and manage paid social and programmatic display campaigns across platforms such as YouTube, LinkedIn, Meta, DV360, Flashtalking, and other DSPs

• Own campaign setup, budget pacing, QA, launch, and ongoing optimization to ensure accuracy and performance

• Apply standardized naming conventions, CID tagging, and QC processes to support reporting, audits, and governance

• Collaborate with internal teams and external partners to align on objectives, timelines, and deliverables

• Monitor campaign performance and provide insights using dashboards and analytics tools

• Ensure campaigns follow brand guidelines, compliance requirements, and best practices

• Support A/B testing, audience targeting, and creative optimization efforts

• Maintain clear documentation for campaigns, assets, and learnings

• Contribute to process improvements, automation, and scalable campaign operations

Qualifications & Requirements

• Bachelor's degree with 2 to 3+ years of experience in paid social and/or programmatic display campaign execution
  (Advanced degree with relevant experience also considered)

• Experience in B2B marketing, preferably in life sciences, healthcare, or technology

• Strong hands-on experience with paid media platforms (LinkedIn, Meta, YouTube, DV360, DSPs)

• Familiarity with marketing automation and workflow tools such as Workfront, Eloqua, or Adobe Experience Manager

• Proficiency in reporting and analytics tools (Power BI, Adobe Analytics, platform-native reporting)

• Strong attention to detail with a focus on QC, accuracy, and campaign hygiene

• Excellent project management skills, able to manage multiple campaigns simultaneously

• Strong communication skills and ability to work effectively in a matrix organization

• Experience or familiarity with CRM systems (Salesforce preferred)

• Ability to translate campaign objectives into precise execution and measurable outcomes

• Comfortable working across time zones and global teams

• Travel may be required (10-15%)

• Fluency in English required additional languages are a bonus.