Why This Role Exists
We make beautiful clothing for little girls — but beautiful clothing doesn't sell itself on Instagram. Motion does.
A flat-lay photo gets a polite like. A 7-second twirl on the right trending audio reaches 50,000 strangers — half of whom are mums scrolling for exactly this. Right now, that engine is under-built. That's your job.
You're not someone who shoots a few videos. You're the person who makes the brand move — daily Reels, scroll-stopping hooks, and content that travels beyond our followers to bring new customers in. Do this well, and you become the most important growth lever in the brand — treated, resourced, and rewarded like one.
What You'll Actually Do
- Shoot Reels that travel. Twirls, transitions, outfit reveals, slow-mo flares, get ready with me for little ones. You'll plan, shoot, and ship short-form video on a daily cadence. Volume and consistency are the game.
- Edit for the algorithm, not just for pretty. You ride trending audio while it's still trending. You cut tight hooks in the first 1.5 seconds. You know what makes a Reel get saved and shared — and you build for that, in CapCut, Premiere Pro, or whatever gets it done fast.
- Direct kids on set, with patience. Our models are children. Getting a genuine smile, a spin, a real moment — without a stressed-out set — is a real skill, and it's non-negotiable.
- Make the product the hero. Lighting, framing, styling, colour — every frame should make the dress look like the most special thing in a little girl's wardrobe. You have an eye, and you protect the brand's aesthetic.
- Run your own kit, end to end. You bring your own camera and studio setup and know how to get consistently high-quality footage from it — indoors, outdoors, or on the fly. You don't wait on equipment to start shooting.
- Own the content calendar. Plan content around festivals, birthdays, weddings, and seasons — the occasions parents actually buy for. Bring ideas; don't wait to be handed a brief.
- Read the numbers and iterate. Reach, saves, shares, watch-time. You'll look at what worked, double down, and kill what didn't. Creative instinct plus a feedback loop.
- Shoot stills when needed. Product photography, lifestyle shots, and behind-the-scenes content for Stories. The camera is yours, end to end.
What We're Looking For -
Non-Negotiable
- Your own camera and lens kit — you show up shoot-ready, no waiting on gear.
- 2+ years creating short-form video (Reels/Shorts/TikTok) for a brand, agency, or as a creator — ideally in fashion, kids, lifestyle, or D2C
- A portfolio of Reels you personally shot and edited (send links — we'll look at the numbers)
- Hands-on proficiency with CapCut and/or Premiere Pro (After Effects, Lightroom a plus)
- Deep, instinctive understanding of Instagram Reels — trending audio, hooks, formats, what gets shared
- Comfortable directing children on a shoot — patience and warmth
- A genuine eye for aesthetics — composition, light, colour, styling
Strongly Preferred
- Basic product styling / art-direction sense
- Obsessive familiarity with creators and trends — you know what's blowing up this week
- Stills photography ability
- Experience setting up a compact home/studio shoot space efficiently
What We Don't Care About
Film-school degrees or polished showreels made for ad agencies. Show us Reels that performed — and tell us how you'd make ours perform.
