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About Pixelo:
As a new-age B2B demand generation and product company, we specialise in accelerating sales for our clients through innovative marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customised to meet the individual needs of each client.
Role Overview:
The Head of Demand Generation will lead Pixelo's demand generation efforts, developing and executing strategies that drive qualified leads and revenue growth. This role requires a strategic thinker with a strong background in B2B marketing and a proven track record of successful demand generation campaigns.
Key Responsibilities:
- Design and execute multi-channel outbound campaigns (cold email, calling, LinkedIn, WhatsApp) to drive high-quality leads
- Own SEO and paid ads strategy to support inbound lead generation
- Lead, mentor, and grow a team of demand gen professionals
- Deliver weekly SQL/MQL/meeting targets; be accountable for outbound results
- Build lead-nurturing programs using CRM and marketing automation tools
- Partner with the content team to optimise outbound messaging
- Conduct market and competitor research to identify growth opportunities
- Manage client relationships and present strategy/results
- Get hands-on with cold calls and client calls when needed
- Align closely with sales for seamless lead handoff
- Track campaign performance and report actionable insights
Qualifications:
- 5-10 years of experience in B2B SaaS demand generation, preferably within the technology industry.
- Bachelor's degree in Marketing, Business, or a related field; a Master's degree is a plus.
- Strong knowledge of Content, SEO, and Paid Ads
- Hands-on experience with outbound channels (email, cold calling, LinkedIn, WhatsApp)
- Knowledge of tools such as Smartlead, Instantly, Phantombuster, Sendgrid, Apollo, Lusha, LinkedIn Sales Navigator, and Clay.
- Proficient in email marketing, with a solid understanding of cold calling and client handling.
- Proficient in marketing analytics, with the ability to measure and analyse campaign performance, identify trends, and make data-driven recommendations.
- Prior experience managing a team
- Collaborative mindset and the ability to work effectively with cross-functional teams to achieve common goals.
- Self-motivated and results-oriented, with a track record of meeting or exceeding targets and KPIs.
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