Snr. Demand Generation Manager / Marketing Manager

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About Pixelo:

As a new-age B2B demand generation and product company, we specialise in accelerating sales for

our clients through innovative marketing strategies. At Pixelo, we take pride in our team's expertise in

growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry

trends, we deliver exceptional results customised to meet the individual needs of each client.

About the Role:

We are looking for a strategic and execution-focused Head of GTM & Marketing to drive growth,

strengthen market positioning, and scale go-to-market initiatives for Pixelo Digital and Prospectoo,

our B2B GTM intelligence platform.

This role combines GTM strategy, demand generation, brand positioning, performance marketing, and

revenue growth. You will work closely with leadership, sales, and product teams to build scalable

marketing strategies, generate qualified pipeline, identify new growth opportunities, and drive

measurable business outcomes.

The ideal candidate has strong B2B SaaS experience, a data-driven mindset, and hands-on expertise

in GTM strategy, multi-channel marketing, demand generation, and performance marketing.

Key Responsibilities:

● Develop and execute comprehensive GTM strategies aligned with business objectives, target

markets, and revenue goals.

● Define ideal customer profiles (ICPs), buyer personas, positioning, and messaging to

strengthen brand presence and market penetration.

● Own demand generation and pipeline growth through integrated marketing campaigns across

paid advertising, content, email, LinkedIn, SEO, and other relevant channels.

● Plan, execute, and optimise paid marketing campaigns across platforms such as Google Ads,

LinkedIn Ads, and other relevant performance marketing channels.

● Drive marketing-led pipeline generation by tracking qualified leads, MQLs, SQLs, conversion

rates, customer acquisition costs, and revenue contribution.

● Build and scale inbound and outbound marketing initiatives to improve lead generation,

engagement, and customer acquisition.

● Develop content and brand strategies, including thought leadership, website positioning, case

studies, social media, and campaign messaging.

● Collaborate with sales and business development teams to align marketing initiatives with

sales priorities and improve lead quality and conversion rates.

● Leverage marketing automation, CRM platforms, and AI-powered tools to streamline

campaigns, improve personalisation, and enhance marketing efficiency.

● Conduct market research, competitor analysis, and customer research to identify growth

opportunities, emerging trends, and market differentiation.

● Build strategic partnerships and explore co-marketing opportunities to expand brand reach

and unlock new customer acquisition channels.

● Establish marketing budgets, campaign reporting frameworks, and performance dashboards

to measure ROI and optimise resource allocation.

● Lead, mentor, and develop the marketing team while fostering a culture of experimentation,

accountability, and continuous improvement.

● Work closely with leadership to define growth priorities, forecast marketing performance, and

translate business goals into actionable GTM plans.

Key Tools You'll Work With

● Performance Marketing: Google Ads, LinkedIn Ads, Meta Ads.

● Marketing Automation & AI: HubSpot, Clay, n8n, Make.com, Zapier.

● Analytics & Reporting: Google Analytics 4, Google Tag Manager, Looker Studio.

● SEO & Content: Semrush, Ahrefs, Google Search Console.

● CRM & Outreach: HubSpot, Salesforce, Zoho, Apollo, Smartlead, Instantly, Prospectoo.

Qualifications:

● Bachelor's degree in Marketing, Business, Communications, or a related field. A master's

degree or MBA is a plus.

● 7-10 years of experience in B2B SaaS marketing, growth marketing, demand generation, or

go-to-market leadership.

● Proven track record of building and executing GTM strategies that drive brand awareness,

qualified pipeline, and revenue growth.

● Strong hands-on experience with performance marketing, paid advertising, demand

generation, and multi-channel campaign management.

● Experience managing marketing budgets, measuring campaign ROI, and optimising customer

acquisition costs.

● Strong understanding of ICP segmentation, positioning, marketing funnels, attribution, and

revenue-focused marketing metrics.

● Experience with marketing automation, CRM platforms, analytics tools, and AI-powered

marketing workflows.

● Excellent analytical, communication, leadership, presentation, and stakeholder management

skills.

● Demonstrated ability to lead teams, collaborate cross-functionally, and balance strategic

planning with hands-on execution in a fast-paced environment.

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