We are seeking a highly skilled and passionate SME Trainer Media Analytics with a strong background in digital media performance and Media analytics. This role is ideal for a professional with hands-on experience in Search, Social, Display, Programmatic media channels, combined with deep technical capabilities in SQL, Excel, Tableau, Power BI, and Python.
Job Description:
- Design and deliver training modules on media analytics concepts, tools, and platforms.
- Serve as a Subject Matter Expert (SME) on digital media performance including Search (Google Ads, Bing), Social (Meta, LinkedIn, X), Display, and Programmatic channels (DV360, The Trade Desk).
- Guide cross-functional teams on campaign measurement frameworks, KPI tracking, attribution modeling, and media optimization.
- Mentor analysts and managers on best practices in reporting, dashboarding, and insight generation.
- Develop and maintain internal documentation, SOPs, and knowledge libraries for media analytics workflows.
- Create case studies and real-world projects for hands-on training sessions.
- Collaborate with data engineering, media, and strategy teams to identify gaps and improve training effectiveness.
- Lead technical workshops in SQL, Python (for data cleaning, automation, modeling), Tableau/Power BI (dashboard creation), and Excel (advanced functions, macros).
Location:
DGS India - Gurugram - Golf View Corporate Towers
Brand:
Paragon
Time Type:
Full time
Contract Type:
Permanent
