SM1-Planning & Growth

You are Responsible for

User Growth Planning

● Strategic Growth Contribution: Actively contribute to and refine the end-to-end user growth

strategy, ensuring alignment with overall business objectives and market trends.

● Market & User Insights: Conduct in-depth market research, competitive analysis, and user

behavior studies to identify untapped growth opportunities and inform strategic decisions.

● Funnel Optimization: Design and implement data-driven strategies to optimize the entire user

lifecycle, from acquisition and activation to retention and re-engagement.

● Experimentation & Iteration: Own the ideation, execution, and analysis of A/B tests and growth

experiments across various channels and product features, fostering a culture of rapid

iteration and continuous improvement.

● Cross-functional Collaboration: Partner closely with Product, Engineering, Sales, and

Customer Success teams to ensure seamless execution of growth initiatives and a holistic

approach to the user journey.

● Forecasting & Goal Setting: Develop robust forecasting models for user growth, customer

acquisition cost (CAC), customer lifetime value (LTV), and ROI, contributing to the setting of

ambitious yet achievable targets.

Marketing Analytics

● Data-Driven Decision Making: Drive the use of data and analytics to inform all marketing

decisions, from campaign planning to budget allocation.

● Performance Measurement & Reporting: Define, track, and report on key marketing KPIs (e.g.,

traffic, conversion rates, ROAS, retention rates) across all digital marketing channels (paid

media, SEO, social, email, ASO).

● Attribution Modeling: Develop and refine multi-touch attribution models to accurately measure

the impact of each marketing channel and optimize spend efficiency.

● Audience Segmentation & Targeting: Leverage advanced analytics to segment audiences,

identify high-value customer groups, and develop tailored marketing strategies for maximum

impact.

● Dashboard & Reporting Development: Design, build, and maintain comprehensive dashboards

and reports that provide actionable insights to stakeholders at all levels.

● Tooling & Infrastructure: Work with data and engineering teams to ensure robust tracking

mechanisms, data cleanliness, and the effective utilization of marketing analytics tools (e.g.,

Google Analytics, MMP, internal data platforms).

To succeed in this role – you should have the following

● 5+ years of progressive individual contributor experience in user growth, digital marketing, and

marketing analytics, preferably within the e-commerce or online travel industry.

● Proven track record of successfully developing and executing data-driven growth strategies

that have led to significant user acquisition and retention.

● Deep understanding of the entire marketing funnel and key growth metrics (CAC, LTV,

conversion rates, engagement, churn).

● Expertise in marketing analytics platforms (e.g., Google Analytics, Adobe Analytics, Mixpanel,

CleverTap, etc.) and a strong grasp of attribution methodologies.

● Strong analytical mindset with the ability to translate complex data into clear, actionable

insights and recommendations for diverse audiences.

● Experience in designing and executing A/B tests and other experimentation frameworks.

● Excellent communication, presentation, and interpersonal skills, with the ability to influence

stakeholders at all levels through data and insights.

● A GM mentality – the ability to think strategically about the big picture and connect growth

initiatives to overall business goals.