About The Opportunity
A fast-scaling D2C beauty and skincare brand, we're redefining how consumers discover, trust, and fall in love with clean, science-backed skincare. Rooted in consumer-first storytelling and conversion-driven copy, we build emotional resonance through words—turning ingredients into narratives, routines into rituals, and products into must-haves. This is not just writing; it's persuasion engineered for the digital shelf.
Role & Responsibilities
- Write high-converting, on-brand product descriptions, hero banners, and landing pages that drive Add-to-Cart and repeat purchases.
- Develop email sequences, SMS campaigns, and cart abandonment flows that nurture trust and urgency—without sounding salesy.
- Translate complex skincare science (e.g., hyaluronic acid, niacinamide, ceramides) into relatable, sensory-rich storytelling for mass-market audiences.
- Collaborate with Design and Product teams to align copy with visual assets, ensuring seamless UX and persuasive flow across mobile and web.
- Optimize existing content using A/B test results and behavioral data to improve CTR, CVR, and AOV.
- Own the brand's voice guidelines—ensuring consistency across all owned channels: website, social, paid ads, and influencer collabs.
Skills & Qualifications
- Must-Have
- Shopify
- Google Analytics
- Meta Ads Manager
- SEO Writing
- Copywriting for Conversion
- Skincare Terminology
- Behavioral Psychology (CRO basics)
- A/B Testing Tools (e.g., Optimizely, Google Optimize)
- Preferred
- Experience with Klaviyo or Mailchimp
- Familiarity with DTC beauty brands (e.g., The Ordinary, CeraVe, Minimalist, Fabindia Beauty)
- Basic understanding of Google Tag Manager or hotjar for user intent analysis
Benefits & Culture Highlights
- On-site workspace in a vibrant, creative hub with free snacks, ergonomic setups, and bi-weekly team lunches.
- Fast-track growth: own entire campaigns and see your copy move the needle—directly tied to revenue metrics.
- Unlimited access to our product line + beauty stipend every quarter to test and write with real experience.
Skills: cart,d2c,writing,google,abandonment,campaigns,a/b testing,storytelling
