About Us
Devastram is a blooming e-commerce brand specializing in handcrafted god idol dresses and accessories. We take pride in delivering quality products and exceptional customer service to make every celebration special. Our website link - www.devastram.com
Role Overview
We are looking for a
Shopify Expert who can
design, develop, and optimize our website for higher conversions, better user experience, and premium brand positioning. The ideal candidate should have a strong sense of aesthetics along with technical expertise.
Key Responsibilities- Shopify Development
- Develop and maintain Shopify store (themes, custom sections, landing pages)
- Customize Shopify themes using Liquid, HTML, CSS, JavaScript
- Improve website speed, performance, and mobile responsiveness
- Integrate apps, APIs, and third-party tools (payment, CRM, analytics)
- UI/UX Design
- Design a premium, devotional, and visually appealing website experience
- Improve user journey from homepage → product page → checkout
- Optimize layouts for higher conversion rates (CRO)
- Create wireframes, mockups, and design systems
- Conversion Optimization (VERY IMPORTANT)
- Improve:
- Add-to-cart rate
- Checkout conversion
- AOV (Average Order Value)
- Build:
- Bundles & upsell flows
- Product page enhancements (trust, urgency, storytelling)
- Optimize landing pages for ads traffic
- Website Management & Optimization
- Regular audits for UX, speed, SEO, and performance
- Fix bugs, broken flows, and user friction points
- Implement A/B testing strategies
Requirements:Must Have:- 2+ years experience in Shopify development
- Strong skills in:
- Liquid
- HTML, CSS, JavaScript
- Experience in UI/UX design tools (Figma preferred)
- Understanding of e-commerce conversion funnels
- Experience with Shopify apps & integrations
Good To Have- Experience in D2C brands (especially fashion/lifestyle)
- Knowledge of CRO (Conversion Rate Optimization)
- Basic understanding of SEO & page speed optimization
- Experience with tools like:
- Google Analytics
- Hotjar / Clarity
- Zapier integrations
What We're Looking For
- Someone who understands premium aesthetics + emotional buying
- Detail-oriented with a strong design sense
- Can think like a customer, not just a developer
- Proactive with ideas to increase sales & user experience
Key KPIs
- Website Conversion Rate
- AOV (Average Order Value)
- Page Load Speed
- Bounce Rate Reduction
- Mobile Experience Optimization
Skills: optimization,design,e-commerce,ux,analytics,shopify
