Ecommerce Web Developer (Shopify)
Location
Vashi, Navi Mumbai (Work From Office) – Monday To Friday
Experience
2-4 Years
CTC
Up to 4 Lacs
About the Role
We are looking for a Shopify-focused Ecommerce Web Developer to manage, optimize, and enhance our D2C website experience. The ideal candidate should have hands-on experience managing ecommerce websites and a strong understanding of how website performance impacts customer acquisition, conversion, retention, and overall revenue growth.
This role is ideal for someone who combines technical expertise with a commercial mindset and understands the nuances of managing a premium personal care brand online.
Key Responsibilities
Shopify Website Management
- Manage and maintain the Shopify storefront
- Implement new pages, features, and functionality
- Troubleshoot website issues and ensure site stability
- Manage theme customizations and app integrations
Conversion Rate Optimization (CRO)
- Identify conversion bottlenecks and optimization opportunities
- Improve product pages, collection pages, and checkout flows
- Build and optimize landing pages for paid marketing campaigns
- Conduct A/B tests and analyze performance
Website Performance & User Experience
- Optimize website speed and Core Web Vitals
- Improve mobile-first user experience
- Ensure seamless navigation and customer journeys
- Implement UI/UX best practices to improve engagement and conversions
Analytics & Tracking
- Manage GA4 implementation and reporting
- Configure and maintain Meta Pixel, Google Ads tracking, and Conversion APIs
- Monitor ecommerce performance metrics and customer behavior
- Create dashboards and reports for key website KPIs
SEO & Website Visibility
- Implement technical SEO best practices
- Manage site architecture, redirects, schema, and indexing
- Collaborate with content teams on SEO improvements
- Understanding of GEO (Generative Engine Optimization) will be an added advantage
Ecommerce Operations
- Manage product listings and merchandising
- Coordinate with marketplace, creative, and marketing teams
- Support product launches and promotional campaigns
- Ensure smooth integration with payment gateways, CRM, and logistics partners
Required Skills
Technical Skills
- Strong expertise in Shopify
- HTML, CSS, JavaScript
- Shopify Liquid
- Theme customization and development
- Shopify Apps and Integrations
- GA4
- Google Tag Manager
- Meta Pixel & Conversion API
Ecommerce Skills
- Conversion Rate Optimization (CRO)
- Landing Page Optimization
- Site Speed Optimization
- Mobile Commerce Best Practices
- Ecommerce Analytics
- Product Merchandising
Design & UX
- Strong understanding of UI/UX principles
- Ability to work closely with designers and marketers
- Understanding of customer journey optimization
Preferred Experience
- Experience managing D2C or Ecommerce brands
- Experience in Personal Care, Beauty, Wellness, Skincare, Haircare, or FMCG brands preferred
- Experience working with Shopify Plus will be an added advantage
- Familiarity with CRM tools such as Klaviyo, Mailchimp, WebEngage, MoEngage, or similar platforms
Key Performance Indicators (KPIs)
- Website Conversion Rate
- Website Revenue Growth
- Site Speed / Core Web Vitals
- Landing Page Conversion Rate
- Checkout Conversion Rate
- Bounce Rate
- Mobile Conversion Rate
- Website Uptime
- SEO Traffic Growth
What We're Looking For
- Strong ownership mindset
- Data-driven decision-making
- Attention to detail
- Problem-solving attitude
- Ability to work in a fast-paced D2C environment
- Passion for creating exceptional customer experiences
