Shopify Merchandising Analyst
Location: Netaji Subhash Place (NSP), Delhi (Work from Office)
Experience: 1–4 Years
About the Role
This is not a product listing role.
As a Shopify Merchandising Analyst, you will own the merchandising and product visibility strategy of our Shopify store. You'll use data to decide which products customers see first, optimize collections, improve discoverability, manage product feeds, and continuously enhance website performance.
You will work closely with Marketing, Operations, and Leadership to drive revenue through better merchandising, automation, and analytics.
Key ResponsibilitiesShopify Merchandising
- Manage merchandising across the Shopify website.
- Optimize homepage, collection pages, search results, navigation menus, and featured product sections.
- Improve product visibility based on sales performance, inventory, margins, seasonality, and business priorities.
- Ensure products, collections, filters, and tags are well-structured and updated.
- Manage product launches and promotional merchandising across the website.
Product Performance Analysis
- Analyze product and category performance using key business metrics such as:
- Sales
- Conversion Rate (CVR)
- Click-Through Rate (CTR)
- Revenue
- Average Order Value (AOV)
- Inventory Turnover
- Gross Margin
- Best Sellers & Slow Movers
- Identify opportunities to increase product discoverability and sales.
- Provide actionable insights through regular business reports.
Data Analytics & Automation
- Build dashboards using Power BI.
- Create automated reports using Google Sheets and Google Apps Script.
- Develop and maintain business reports for management.
- Identify repetitive tasks and automate workflows to improve efficiency.
Google Merchant Center
- Manage and optimize product feeds in Google Merchant Center.
- Monitor and resolve feed errors, product disapprovals, and data quality issues.
- Ensure product attributes such as GTINs, pricing, availability, and images comply with Google's requirements.
- Coordinate with the Performance Marketing team to support Google Shopping and Performance Max campaigns.
SEO & Website Optimization
- Optimize product titles, descriptions, meta titles, meta descriptions, URLs, and collection pages for SEO.
- Improve internal search experience and product discoverability.
- Work with the marketing team to enhance organic traffic and search rankings.
- Maintain SEO best practices across the Shopify store.
Business Intelligence
- Monitor website performance and customer behavior.
- Identify underperforming categories and products.
- Recommend improvements in merchandising, pricing, and assortment.
- Collaborate with cross-functional teams to implement data-driven improvements.
Required SkillsMust Have
- Shopify Admin
- Advanced Microsoft Excel
- Google Sheets
- Google Apps Script
- Power BI
- Google Merchant Center
- Google Search Console
- Basic understanding of Google Analytics 4 (GA4)
- Strong analytical and problem-solving skills
- Excellent attention to detail
- Ability to work independently and take ownership
Good to Have
- Google Ads (Shopping Ads & Performance Max)
- SQL
- Looker Studio
- Shopify Flow
- Basic HTML/CSS
- Technical SEO knowledge
- Experience with AI tools such as ChatGPT, Gemini, or Claude to improve productivity and automate workflows
Who Should Apply
We're looking for someone who:
- Loves working with numbers, data, and business insights.
- Is naturally curious and enjoys solving problems.
- Can make decisions based on analytics rather than assumptions.
- Understands how merchandising influences revenue and customer experience.
- Enjoys improving systems through automation.
- Thrives in a fast-paced startup environment and takes ownership of outcomes.
Preferred Background
Experience in one or more of the following:
- Shopify-based D2C brands
- E-commerce companies
- Online marketplaces
- Retail analytics
- Category management
- Merchandising or e-commerce operations
Success in This Role
Within the first six months, you should be able to:
- Independently manage the merchandising strategy of the Shopify store.
- Build dashboards and reports that enable faster business decisions.
- Automate key reporting and operational workflows.
- Improve product discoverability and category performance.
- Optimize Google Merchant Center feeds for maximum visibility.
- Recommend merchandising and SEO improvements backed by data.
- Contribute directly to increasing website conversion, organic traffic, and overall revenue.
Why Join Nutristar
- Be part of one of India's fastest-growing sports nutrition e-commerce companies.
- Work directly with the founders and influence key business decisions.
- Own a high-impact function that directly drives revenue.
- Gain hands-on exposure to Shopify, analytics, merchandising, SEO, automation, and e-commerce strategy.
- Learn quickly in a fast-paced environment where ideas are valued and execution matters.
- Opportunity to build systems and processes that scale with the business.
