SFMC to Braze Marketing Automation Engineer

GeekSoft Consulting

4-6 Years

Bengaluru, India

Posted 2 hours ago
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Job Description

Help design, build and continuously improve the clients online platform.
Research, suggest and implement new technology solutions following best practices/standards.
Take responsibility for the resiliency and availability of different products.
Be a productive member of the team.

Requirements

4+ years in Marketing Automation, Martech, CRM Operations, or related development.
Experienced Braze Marketing Automation Engineer to build, maintain, and optimize multi-channel marketing campaigns and customer journeys across email, SMS, push, and in-app channels.
Develop Braze Canvases, Campaigns, Segments, Liquid personalization, Connected Content, Catalogs, and API-triggered messaging.
Build event-driven campaigns using customer attributes, custom events, segmentation, and audience data.
Develop responsive email templates using HTML/CSS and Liquid.
Collaborate with Marketing, Product, Analytics, Data, and Engineering teams to deliver scalable solutions.
Support SFMC-to-Braze migration/re-platforming, including journeys, automations, data extensions, and personalization.
Troubleshoot campaign logic, data quality, rendering, API, and messaging issues.
Support deliverability, consent, suppression, preference management, and compliance requirements.
Establish QA standards, documentation, reusable components, naming conventions, and release processes.
Hands-on experience with Braze or similar customer engagement platforms.
Strong knowledge of Braze Canvas, Campaigns, Segments, Liquid, Custom Events, Attributes, Subscription Groups, and API-triggered messaging.
Strong HTML/CSS, responsive email development, personalization, and rendering QA skills.
Experience with multi-channel marketing: Email, SMS, Push, and In-App.
Understanding of APIs, webhooks, data flows, audience synchronization, segmentation, consent, and preference management.
Strong troubleshooting and stakeholder collaboration skills.
Salesforce Marketing Cloud (SFMC) – Journey Builder, Automation Studio, Email Studio, Contact Builder, AMPscript, SQL.
Experience with SFMC-to-Braze migration.
Knowledge of CDPs, Snowflake/BigQuery/Redshift, Braze Currents, REST APIs, reverse ETL, or real-time event streaming.
Basic JavaScript/SDK event instrumentation experience.