SFMC (Salesforce Marketing Cloud)
Cloud
Job Description
EsyCommerce is seeking a highly experienced and skilled SFMC (Salesforce Marketing Cloud) Technical Lead for a full-time position in Bangalore. You will be responsible for leading the design and implementation of scalable and effective SFMC solutions for our clients. This role requires a strong understanding of marketing automation best practices, data modeling, audience segmentation, and automation strategies within the SFMC platform. You will work closely with cross-functional teams, provide technical leadership to SFMC developers, and ensure the successful delivery of high-quality marketing automation solutions.
Job Requirements
- Proven expertise in leading the design and implementation of scalable solutions within Salesforce Marketing Cloud.
- Strong proficiency in developing and optimizing data models, audience segmentation strategies, and automation journeys within SFMC.
- Extensive experience working with REST and SOAP APIs for integrating SFMC with external systems and data sources.
- Solid understanding of FTP protocols for secure data transfer.
- Hands-on experience and deep knowledge of SFMC Email Studio, Mobile Studio, and Web Studio
- Very good understanding of data integration principles and best practices within the SFMC ecosystem.
- Experience in conducting code reviews and enforcing development best practices within an SFMC development team.
- Lead the end-to-end design and implementation of scalable and robust solutions within the Salesforce Marketing Cloud platform.
- Develop and optimize complex data models within SFMC to support targeted marketing initiatives and reporting requirements
- Design and implement effective audience segmentation strategies to ensure relevant and personalized communication delivery.
- Develop and optimize marketing automation strategies and journeys within SFMC to streamline marketing processes and enhance customer engagement.
- Work closely and collaboratively with marketing, sales, and IT teams to thoroughly gather and analyze business requirements related to marketing automation needs.
- Provide expert best practice recommendations for leveraging the full capabilities of the Salesforce Marketing Cloud platform to achieve marketing objectives.
- Lead and mentor a team of SFMC developers, consultants, and administrators, fostering their technical growth and ensuring adherence to project standards.
- Work extensively with REST and SOAP APIs, FTPs, and various external data sources to facilitate seamless data integration with the SFMC platform
- Conduct thorough code reviews to ensure code quality, adherence to development best practices, and overall solution integrity.
- Demonstrate strong hands-on experience with SFMC Email Studio, Mobile Studio, and Web Studio functionalities.
- Leverage 8 to 10 years of dedicated SFMC project and development experience to provide expert guidance and deliver successful outcomes.
Job Role & Responsibilities
- Proven expertise in leading the design and implementation of scalable solutions within Salesforce Marketing Cloud.
- Strong proficiency in developing and optimizing data models, audience segmentation strategies, and automation journeys within SFMC.
- Extensive experience working with REST and SOAP APIs for integrating SFMC with external systems and data sources.
- Solid understanding of FTP protocols for secure data transfer.
- Hands-on experience and deep knowledge of SFMC Email Studio, Mobile Studio, and Web Studio.
- Very good understanding of data integration principles and best practices within the SFMC ecosystem
- Experience in conducting code reviews and enforcing development best practices within an SFMC development team.
Prefered Skills
- Possess a strong understanding of marketing automation principles and best practices.
- Proven ability to work effectively with marketing, sales, and IT teams to gather and analyze business requirements
- Demonstrated experience in providing expert recommendations for leveraging Salesforce Marketing Cloud to meet business objectives.
- Strong leadership and mentoring skills with the ability to guide and develop SFMC developers, consultants, and administrators.
- Excellent problem-solving and analytical skills with the ability to troubleshoot complex SFMC issues.
- Strong communication and interpersonal skills to effectively interact with both technical and non-technical stakeholders.
