SFMC - Agentforce

Company Description Mavlers is a global digital marketing and technology partner that supports organizations as an extension of their in-house teams. With over 90,000 projects delivered by a team of 800+ experts across 52+ countries, Mavlers works with leading brands such as Disney, National Geographic, Incubeta, and Ogilvy. The company offers flexible, scalable support in CRM, MarTech, SEO, PPC, and Web Development, integrating seamlessly into client workflows. Mavlers is committed to co-owning outcomes, helping clients expand services, onboard more customers, and drive sustainable growth. Through initiatives like the Marketing Insider Series and in-depth blogs, Mavlers also shares practical, field-tested insights that solve real-world marketing and technology challenges.
Role Description The SFMC - Agentforce role at Mavlers is a part-time, remote position focused on configuring, managing, and optimizing Salesforce Marketing Cloud (SFMC) and Agentforce solutions. Day-to-day responsibilities include building and maintaining journeys, automations, and campaigns, as well as managing audiences, data extensions, segments, and integrations between SFMC, Agentforce, and CRM systems. The role involves translating business requirements into technical solutions, creating and testing personalized communications, and monitoring performance metrics to ensure accurate, timely, and effective campaign delivery. The individual will collaborate with internal teams and client stakeholders to troubleshoot issues, refine workflows, and implement best practices in data management, compliance, and marketing operations. Documentation of processes, adherence to security and privacy standards, and proactive identification of optimization opportunities are also core aspects of this position.
Qualifications

• Strong hands-on experience with Salesforce Marketing Cloud (e.g., Journey Builder, Automation Studio, Email Studio) and Agentforce or related contact center/agent-assist platforms.
• Proficiency in CRM and MarTech workflows, including audience segmentation, data extension management, and integration between marketing and sales systems.
• Technical skills in SQL for queries, data transformation, and reporting; familiarity with APIs, connectors, and basic scripting (AMPscript or similar) is highly beneficial.
• Experience in campaign execution, including building, testing, and deploying multichannel journeys, monitoring campaign performance, and optimizing based on data insights.
• Knowledge of digital marketing principles, customer lifecycle strategies, and personalization practices within enterprise marketing automation environments.
• Strong analytical and problem-solving abilities, with attention to data quality, accuracy, and compliance (including privacy and permission-based marketing standards).
• Effective communication and collaboration skills, with the ability to work cross-functionally in a remote, distributed team and manage priorities in a part-time capacity.
• Previous experience in a MarTech, CRM,