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Persistent Systems

SF Marketing Cloud Developer

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Job Description

About Position:

This role requires a degree in Computer Science or related field with 2-5 years of experience as a Salesforce Marketing Cloud Developer. You will design customer journeys, build data workflows, and develop personalized campaigns. Key technical proficiencies include SQL, AMP script, SSJS, and managing Marketing Cloud Connect.

  • Role: SF Marketing Cloud Developer
  • Location: Hyderabad
  • Experience: 2-5 Years
  • Job Type: Full Time Employment

What You'll Do:

  • Strong hands-on experience in Salesforce Marketing Cloud (SFMC).
  • Expertise in Email Studio including:
  • Salesforce Sends
  • User-Initiated Sends
  • Triggered Sends
  • Experience in Journey Builder for creating and managing customer journeys.
  • Hands-on knowledge of Automation Studio including automations, file imports, filters, and SQL activities.
  • Proficiency in HTML, CSS, AMPscript, personalization strings, and dynamic email content development.
  • Experience with Data Extensions, Contact Builder, Subscriber Lists, and suppression management.
  • Strong troubleshooting skills for email delivery, journey failures, automations, and subscriber-related issues.
  • Experience with Cloud Pages.
  • Understanding of email deliverability concepts including Sender Authentication Package (SAP), DMARC, SPF, DKIM, and subscriber management.
  • Ability to collaborate with business stakeholders and translate campaign requirements into technical solutions.

Expertise You'll Bring:

  • Experience with Mobile Studio, Advertising Studio.
  • Knowledge of Interaction Studio / Marketing Cloud Personalization use cases and personalization strategies.
  • Experience with Salesforce Sales Cloud and Service Cloud integrations.
  • Understanding of Einstein features in Salesforce Marketing Cloud.
  • Experience working in Agile/Scrum environments.
  • Exposure to reporting and analytics dashboards in SFMC.
  • Salesforce Marketing Cloud certifications such as:
  • Salesforce Certified Marketing Cloud Email Specialist
  • Salesforce Certified Marketing Cloud Administrator
  • Salesforce Certified Marketing Cloud Developer

Benefits:

  • Competitive salary and benefits package
  • Culture focused on talent development with quarterly growth opportunities and company-sponsored higher education and certifications
  • Opportunity to work with cutting-edge technologies
  • Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
  • Annual health check-ups
  • Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents

Values-Driven, People-Centric & Inclusive Work Environment:

Persistent is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.

  • We support hybrid work and flexible hours to fit diverse lifestyles.
  • Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
  • If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment

Let's unleash your full potential at Persistent - persistent.com/careers

Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.

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About Company

Job ID: 148883815