Job Location: Job Location: TÜV SÜD South Asia Pvt. Ltd. Bengaluru Campus Plot No. 3-P1-B, Hitech Defence & Aerospace Park, KIADB Industrial Area, BK Palya, Bengaluru, Bengaluru North Taluk | Pin code – 562149
Working Model: Hybrid
Position Summary
As an SEO Specialist at TÜV SÜD, you'll play a pivotal role in shaping how our expertise is discovered and experienced online. Working closely with key stakeholders, you will lead the charge in optimizing website and e-commerce content to drive organic growth, elevate the user experience, and turn visits into valuable conversions. Your work will directly contribute to making TÜV SÜD's digital presence as strong and trusted as its reputation in the real world. This role will focus on the ASMEA region, covering ASEAN, South Asia, the Middle East, and Africa.
Key Responsibilities
- SEO Consultancy: Act as a strategic SEO advisor to Marketing Business Partners by identifying and recommending SEO-relevant actions.
- SEO Strategy: Develop and execute holistic SEO strategies, including both OnPage and OffPage elements, aligned with business goals.
- Keyword Analysis: Design and implement keyword strategies tailored to target audiences and map them to content plans and briefings that reflect the customer journey.
- Content Audits: Conduct regular content audits to assess quality, consistency, and performance, ensuring existing content meets SEO best practices and delivers measurable value.
- Performance: Monitor SEO performance and key metrics (e.g., rankings, traffic, conversions), translate insights into actionable recommendations, and drive continuous optimization to boost organic visibility and business impact.
- Collaboration: Collaborate cross-functionally with content creators, digital marketers, web analysts, and developers to ensure SEO requirements are understood, implemented, and maintained across digital platforms.
- Innovation: Stay up to date with SEO trends and algorithm updates, proactively translating changes into TÜV SÜD's digital content strategy.
Key Performance Indicators
- Increase in organic visibility: optimize relevant content so that it ranks highly in search engine results for strategically important keywords
- Drive Qualified Traffic: By implementing targeted keyword strategies and user-centric content, the focus is not only on increasing traffic but also on attracting high-quality visitors with strong conversion potential.
- Close Content Gaps and Strengthen Topical Authority: A key objective is to identify and fill gaps in the content portfolio to improve thematic relevance and position the brand as an authority within specific subject areas.
Required skills and experience / Main competencies
- University degree in Marketing, Media, Communications, or a comparable field.
- Minimum of 3 years of hands-on experience as an SEO-Manager or in a similar role.
- Deep expertise in SEO, including search engine algorithms, AI-driven developments, and application of industry best practices.
- Proven experience in crafting and optimizing content strategies across the customer journey, with a strong focus on content quality and performance.
- Experience in e-commerce environments and familiarity with e-commerce-specific SEO strategies and KPIs.
- Solid knowledge of OnPage SEO and a good technical understanding of common web technologies (e.g., HTML, CSS, JavaScript).
- Proficient in SEO tools such as Google Search Console, Semrush, Ahrefs, Screaming Frog, or similar platforms.
- Strong analytical mindset with the ability to translate data into actionable insights for content and site optimization.
- Excellent communication and collaboration skills, with experience working in cross-functional teams.
- Business-fluent English, both written and spoken.
Why Join TÜV SÜD
- Opportunity to work in a global environment, impacting website operations across multiple countries.
- A chance to be part of a team that is shaping the future of digital marketing within a respected global brand.
- Growth potential in marketing technology and project management.
