SEO Specialist - Skincare/ nutraceuticals (D2C Startup)

Key Responsibilities:

Develop and implement SEO strategies to improve organic search rankings and website traffic.

Conduct keyword research, competitor analysis, and content optimization.

Optimize website structure, metadata, internal linking, and technical SEO aspects.

Monitor and improve site speed, mobile optimization, and user experience (UX) factors.

Execute link-building strategies to enhance domain authority.

Analyze and optimize website conversion rates (CRO) through A/B testing and performance tracking.

Collaborate with content teams to create SEO-friendly blog posts, landing pages, and product descriptions.

Track and report on SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, or Moz.

Stay updated on SEO trends, algorithm changes, and industry best practices.

Good to have:

Minimum 2 years of experience in SEO and website CRO.

Proven experience in the D2C industry.

Proficiency with SEO tools like Google Analytics, Search Console, Ahrefs, SEMrush, or Screaming Frog.

Strong understanding of on-page, off-page, and technical SEO.

Excellent analytical and problem-solving skills.

Ability to work independently and collaborate with cross-functional teams.