Job Title: SEO Specialist / SEO Analyst
Location: Kalyan Nagar, Bengaluru (On-site)
Relevant Experience: 48 years of experience in SEO
About The Role
We are looking for an experienced SEO Specialist to improve the organic search visibility and performance of our digital platforms. The role involves managing core SEO activities including keyword research, search performance analysis, technical SEO optimization, and competitor analysis. The candidate will also collaborate with the content and marketing teams to ensure all digital content follows SEO best practices.
Key Responsibilities
- Conduct keyword research to identify high-impact search opportunities.
- Perform on-page SEO optimization including meta tags, headings, internal linking, and content improvements.
- Carry out technical SEO audits and recommend website optimization improvements.
- Monitor website performance using Google Analytics and Google Search Console.
- Conduct SERP competitor analysis to identify ranking opportunities and content gaps.
- Implement off-page SEO strategies, including link building.
- Use SEO tools such as SEMRush, Google Keyword Planner, and Yoast SEO for optimization and analysis.
- Support App Store Optimization (ASO) where applicable.
- Work with the content team to ensure blogs and pages follow SEO best practices.
- Upload and manage website content using WordPress when required.
- Assist with email campaign creation using tools such as MailerLite.
- Support research-based tasks and assist in uploading social media posts when needed.
Required Skills & Qualifications
- Strong experience with on-page and off-page SEO techniques
- Proficiency with SEO tools such as SEMRush, Google Keyword Planner, Yoast SEO, Google Analytics, and Google Search Console
- Experience conducting keyword research and SERP competitor analysis
- Strong understanding of technical SEO optimization
- Experience with link-building strategies
- Working knowledge of WordPress CMS
- Basic understanding of HTML and CSS
- Ability to analyze data, identify trends, and adjust SEO strategies accordingly
- Strong research and analytical skills
- Excellent communication and collaboration skills
Good to Have
- Experience with PPC/SEM platforms such as Google Ads or Bing Ads
- Experience supporting SEO-driven content marketing initiatives
- Familiarity with A/B testing for landing page optimization
- Knowledge of Local SEO and Google Business Profile optimization
- Basic understanding of UX/UI principles and their impact on SEO
