Role Overview:
We are looking for an SEO Specialist to drive hands-on SEO execution and support Generative Engine Optimization (GEO) initiatives. You will work closely with the marketing team to improve organic visibility across traditional search engines and AI-driven discovery platforms.
Key Responsibilities:
- Execute technical SEO audits and coordinate fixes with engineering teams.
- Optimize on-page SEO for blogs, landing pages, and website content
- Conduct keyword research and competitor analysis.
- Manage backlink and off-page SEO initiatives.
- Monitor site health, crawl issues, and performance.
- Track keyword rankings, organic traffic, and SEO KPIs
GEO Support:
- Implement structured data (schema, FAQ, organization markup) to improve AI and search understanding.
- Optimize content structure for semantic clarity and AI retrieval
- Support creation and optimization of FAQ, explainer, and comparison content
- Monitor how AI-assisted search experiences impact visibility and click-through rates
- Assist in content refreshes to improve authority, accuracy, and relevance
- Track mentions, citations, and visibility across AI-driven discovery platforms as defined by the Content & SEO Manager
Responsibilities:
- 2+ years of hands-on SEO experience
- Strong understanding of technical SEO, on-page optimization, and site architecture.
- Working knowledge of structured data and semantic SEO concepts.
- Familiarity with how AI-driven search and generative engines surface content.
- Experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.).
- Experience with GA4 and Google Search Console.
- Strong analytical and problem-solving skills.
