Job Description: SEO Specialist (with GEO Focus)
Position: SEO Specialist
Company: Lytegen (lytegen.com)
Location: Mohali
On-site Working Hours: Monday to Saturday 6:30 AM - 3:30 PM (IST)
Market Focus: United States (Residential Solar)
About Lytegen
Lytegen is a leading solar sales and installation company based in Sacramento, California. We
handle the entire solar journey for US homeowners. As we scale, we need a high-performing
SEO Specialist who can dominate traditional organic rankings while simultaneously preparing
our brand for the next era of AI-driven search (Generative Engine Optimization).
The Role
Your primary mission is to drive high-quality homeowner leads through traditional organic
search. You will own the SEO roadmap, focusing on buy intent keywords and localized search
dominance. Additionally, you will be responsible for ensuring Lytegen's content is optimized for
GEO making our brand a preferred citation in AI summaries (Google AI Overviews, Perplexity,
and ChatGPT).
Key Responsibilities
- Core SEO Strategy (Primary Focus)
- Keyword Research & Mapping: Use Semrush and Ahrefs to identify high-intent
keywords (e.g., best solar companies in California, solar panel cost Sacramento).
- On-Page & SurferSEO: Audit and optimize existing content using SurferSEO. Ensure
pages meet high NLP (Natural Language Processing) scores to satisfy both Google's
algorithm and users.
- Local SEO Dominance: Manage Semrush Local to ensure Lytegen appears in the
Local Pack for target US cities. Maintain absolute NAP (Name, Address, Phone)
consistency.
- Technical SEO: Conduct audits via Screaming Frog. Fix crawl errors, optimize site
speed (Core Web Vitals), and ensure mobile-first performance.
- Generative Engine Optimization (GEO)
- Citation Strategy: Structure content to be AI-ready. Use direct, authoritative answers
and bulleted summaries that AI models can easily extract and cite.
- Entity & Schema Markup: Implement advanced Schema (LocalBusiness, FAQ,
Review) to help AI engines understand Lytegen as a trusted entity.
- Execution & Reporting
- Content Collaboration: Work with writers to ensure articles answer homeowner
questions directly, capturing featured snippets and AI summaries.
- Data Analytics: Track performance through GA4 and Search Console, focusing on lead
volume and organic ROI.
Requirements
- Experience: 5+ years of proven SEO experience, specifically targeting the USA market
- Mandatory Tool Proficiency: Expert-level knowledge of Semrush and SurferSEO
- GEO Knowledge: A strong understanding of how Generative AI (SGE, ChatGPT)
impacts search and how to optimize for citations.
- Lead Gen Background: Prior experience in high-ticket industries like Solar, Real
Estate, or Home Services.
- Communication: Non-negotiable excellence in written and verbal English
- Analytical Mindset: Ability to turn complex data into a prioritized SEO action plan
Why Join Lytegen
- High-Impact Role: Directly influence the growth of a leading renewable energy brand
- Future-Proofing: Gain experience in the evolving landscape of GEO and AI search
- Performance-Driven: Join a culture that rewards results and data-backed innovation
