Job Title: SEO Specialist (3–5 Years Experience)
Location: Bangalore
Department: Marketing
Employment Type: Full-time
About the Role
We're seeking a dynamic, data-driven SEO Specialist with 3–5 years of hands-on experience in driving organic growth. This role demands not just technical expertise but also strategic foresight, analytical thinking, and a passion for elevating brands in the digital ecosystem.
The ideal candidate will be someone who doesn't just optimise, they strategise, innovates, and dominates SERPs.
Key Responsibilities
- Develop and implement comprehensive SEO strategies aligned with overall marketing goals.
- Conduct keyword research, competitor benchmarking, and market analysis to identify opportunities for organic growth.
- Optimise on-page, off-page, and technical SEO elements from site architecture to content structure.
- Oversee content optimisation and collaborate with content teams to ensure SEO best practices across blogs, landing pages, and website assets.
- Manage link-building and outreach strategies to enhance domain authority.
- Use analytical tools (Google Analytics, Search Console, SEMrush, Ahrefs) to monitor performance and generate actionable insights.
- Drive local SEO strategies and manage listings across Google My Business and other directories.
- Work with developers to ensure SEO-friendly site structure, schema markup, and page speed optimisation.
- Track, measure, and report KPIs from organic traffic and rankings to lead quality and conversions.
- Stay updated with algorithm changes, emerging SEO trends, and evolving best practices.
- Collaborate with performance and creative teams for an integrated marketing approach.
Key Skills & Competencies
- Proven track record in growing organic traffic and ranking competitive keywords.
- Deep knowledge of Google algorithms, keyword intent, and search behaviour.
- Expertise in SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, etc.
- Strong understanding of HTML, CSS, and website architecture.
- Experience with PHP/WordPress.
- Strategic mindset with the ability to translate insights into long-term plans.
- Excellent analytical, reporting, and communication skills.
- Strong collaboration and project management abilities.
- Creative flair for content optimisation and storytelling with SEO intent.
Preferred Qualifications
- Bachelor's degree in Marketing, Computer Science, or a related field.
- Experience working in the interior, design, or lifestyle industry is a plus.
