COMPANY DESCRIPTION
Founded in 2005, iFoundries is an established Singapore-based marketing technology agency that helps ambitious brands localize, scale, and thrive across the Asia Pacific. We bridge the gap between marketing and technology by integrating high-performance websites, data-driven campaigns, and marketing automation into a unified growth engine.
At iFoundries, we believe a great digital strategy should be cost-effective, measurable, and always evolving. If you are passionate about staying ahead of the MarTech curve and creating data-driven digital experiences that move the needle, you'll fit right in.
ROLE DESCRIPTION
- Deep Technical SEO Architecture: Lead extensive technical audits focusing on site speed, mobile-first indexation, rendering paths, crawl budgets, and Core Web Vitals (specifically managing Interaction to Next Paint - INP). Collaborate directly with web developers to implement programmatic fixes.
- Answer Engine Optimization (AEO): Structure site content to win Position Zero (Featured Snippets, People Also Ask boxes, and voice search queries). Map out and build conversational FAQ structures and logical knowledge trees that match natural language patterns.
- Generative Engine Optimization (GEO): Optimize brand digital footprints so they are recognized, trusted, and cited as authoritative recommendations within LLMs (Large Language Models) like ChatGPT, Gemini, Perplexity, and Claude.
- Advanced Semantic & Entity-Based SEO: Shift strategies from basic keyword matching to Entity and Knowledge Graph mapping. Implement advanced, nested Schema.org structured data to feed search engines explicit data points.
- AI Crawler Management: Implement and monitor technical discovery protocols for AI agents (such as managing llms.txt configurations and ensuring proper indexing permissions for AI bots).
- Content Information Gain Mapping: Partner with content teams to front-load data density (minimizing narrative fluff to cater to AI summaries) and inject unique statistics, primary data, and authority signals that AI engines prioritize for citations.
- Analytics Evolution & Attribution: Go beyond standard organic traffic reporting to build advanced dashboards that track AI referral traffic, citation rates, and semantic market share.
JOB REQUIREMENTS
- Experience: 3+ years of technical SEO experience within an agency environment. Proven exposure to optimizing content for AI overviews, featured snippets, or conversational search environments is highly valued.
- Advanced Technical Skills: Deep knowledge of how search crawlers and LLM scrapers process code. Strong proficiency in HTML, CSS, JavaScript framework impacts on SEO (e.g., SSR vs. CSR), and schema markup deployment.
- Modern SEO/GEO Toolset: Mastery of standard tech tools (Ahrefs, SEMrush, Screaming Frog, Google Search Console, GA4) alongside emerging platforms used to track AI visibility and brand citations.
- Data Density Mindset: Ability to audit copy not just for readability, but for structural clarity, ensuring a high Fact Density Ratio that AI engines can easily digest and extract.
- Agile & Inquisitive: A professional who actively tracks search engine algorithm changes and early AI search experiments to turn theoretical shifts into immediate client advantages.
