About the Role
eTutorWorld is looking for a results-driven SEO Specialist who can boost our website traffic, enhance conversions, and strengthen our online authority. The ideal candidate should have strong experience in content optimisation, technical SEO, off-page strategies, and competitor analysis.
Key Responsibilities
- Optimise existing website content and landing pages to improve rankings, increase organic traffic, and sign-ups
- Lead SEO/GEO strategy end-to-end from technical audits to content clusters, growth loops, and on-page.
- Optimise content for LLM-based search experiences on platforms like ChatGPT, Gemini, Claude, Perplexity, and other AI-driven discovery systems
- Collaborate with writers to create SEO-focused content for tutoring, test prep, and blog sections.
- Perform content gap analysis to identify new keyword opportunities and high-intent topics.
- Analyse user behaviour and optimise pages to improve conversions, sign-ups, and leads
- Plan and execute link-building campaigns through outreach, guest posting, partnerships, and collaborations.
- Improve website's technical health Core Web Vitals, page loading speed, crawlability, URL structure, and site hierarchy.
- Optimise mobile responsiveness, CLS, LCP, and overall user experience
- Conduct regular site audits and ensure error-free performance.
- Monitor SERP trends, algorithm updates, and industry shifts to refine SEO strategy.
- Track weekly/monthly keyword movements, organic sessions, conversions, and ranking improvements.
- Prepare SEO performance reports using Google Search Console, GA4, Ahrefs, and SEMrush.
- Present insights and recommended strategies to the marketing team
Required Skills
- Strong understanding of on-page, technical, and off-page SEO
- SEO Tools We Use: GSC, GA 4, MS Clarity, Ubersuggest, Semrush, Screaming Frog, GTmetrix, etc.
- Understanding of content optimisation, keyword research, and search intent
- Ability to identify content gaps and create strategies for organic growth
- Experience with Core Web Vitals, speed optimisation, and mobile-first SEO
- Excellent analytical and problem-solving skills
- Ability to coordinate with content and development teams
Preferred Qualifications
- 2-3 years of hands-on SEO experience (technical, on-page, off-page).
- Experience in the US K12 EdTech, tutoring, or test-prep domain
- Familiarity with AI search engines and answer optimisation (AEO) is a strong plus.
- Excellent communication and collaboration skills.
Why Join Us
- Work with a fast-growing global EdTech brand
- Creative freedom to build high-impact SEO strategies
- Collaborative environment with long-term growth opportunities
- Flexible work culture
