SEO Specialist

About Dover:

Dover is a diversified global manufacturer with annual revenue of over $7 billion. We deliver innovative equipment and components, specialty systems, consumable supplies, software and digital solutions, and support services through five operating segments: Engineered Products, Fueling Solutions, Imaging & Identification, Pumps & Process Solutions and Refrigeration & Food Equipment. Dover combines global scale with operational agility to lead the markets we serve. Recognized for our entrepreneurial approach for over 60 years, our team of approximately 24,000 employees takes an ownership mindset, collaborating with customers to redefine what's possible.

Designation: SEO Specialist

Experience: 8 -10 Years

Location: Bangalore

Skills Summary: SEO Expert with Adobe Analytics & Adobe Target Experience

Preferred Qualifications:

• 8-10 yrs of relevant experience.
• Bachelor's degree with a strong technical background in web development, SEO and digital marketing. MBA preferred.

Roles & Responsibilities:

• Develop and execute SEO strategies to improve organic traffic and search rankings.
• Conduct keyword research, competitive analysis, and content optimization.
• Monitor and analyze website performance using Adobe Analytics and Google Search Console.
• Use Adobe Target for A/B testing and personalization to improve user experience and conversion rates.
• Optimize website structure, metadata, and internal linking for search engine visibility.
• Implement technical SEO best practices, including site speed optimization, mobile-friendliness, and structured data.
• Manage off-page SEO strategies, including link-building and digital PR.
• Collaborate with content teams to ensure SEO-friendly content creation.
• Stay updated on Google algorithm updates, search engine trends, and best practices.
• Generate SEO performance reports and provide insights for continuous improvement.

Must have Skills:

• Proven experience as an SEO Specialist, SEO Analyst, or similar role.
• Hands-on experience with Adobe Analytics for website traffic analysis.
• Expertise in using Adobe Target for A/B testing and personalization.
• Strong understanding of SEO principles, search engine algorithms, and ranking factors.
• Deep expertise in SEO, SEM, PPC, A/B testing, Personalization
• Experience in running A/B tests and multivariate tests
• Proficiency in Google Search Console, Google Analytics, Ahrefs, SEMrush, SERanking and Moz.
• Experience with HTML, CSS, JavaScript, and schema markup for SEO optimization.
• Familiarity with CMS platforms like WordPress, Adobe Experience Manager (AEM), or Shopify.
• Strong analytical and problem-solving skills.
• Excellent communication and ability to work with cross-functional teams and senior leadership.
• Skilled in creating presentations for executive reviews
• Familiarity with SDLC, Agile methodology

Experienced on the following tools:

• SE Ranking (Preferred), SEMRush, or any other SEO tool
• Data Dog, Google Page Speed Insights, Lighthouse, GTMetrix
• Adobe Experience Manager (Sites and Assets)
• Adobe Analytics and Google Analytics
• Google Search Console, Google Tag Manager
• Google Ads, LinkedIn Ads
• Adobe Photoshop