SEO Specialist

Job Title: SEO Specialist

Exp: 8-10 Years

Location: Bangalore

Skills Summary: SEO Expert with Adobe Analytics & Adobe Target Experience

Preferred Qualifications:

• 8-10 yrs of relevant experience.
• Bachelor's degree with a strong technical background in web development, SEO and digital marketing. MBA preferred.

Key Responsibilities:

• Develop and execute SEO strategies to improve organic traffic and search rankings.
• Conduct keyword research, competitive analysis, and content optimization.
• Monitor and analyze website performance using Adobe Analytics and Google Search Console.
• Use Adobe Target for A/B testing and personalization to improve user experience and conversion rates.
• Optimize website structure, metadata, and internal linking for search engine visibility.
• Implement technical SEO best practices, including site speed optimization, mobile-friendliness, and structured data.
• Manage off-page SEO strategies, including link-building and digital PR.
• Collaborate with content teams to ensure SEO-friendly content creation.
• Stay updated on Google algorithm updates, search engine trends, and best practices.
• Generate SEO performance reports and provide insights for continuous improvement.

Requirements & Skills:

• Proven experience as an SEO Specialist, SEO Analyst, or similar role.
• Hands-on experience with Adobe Analytics for website traffic analysis.
• Expertise in using Adobe Target for A/B testing and personalization.
• Strong understanding of SEO principles, search engine algorithms, and ranking factors.
• Deep expertise in SEO, SEM, PPC, A/B testing, Personalization
• Experience in running A/B tests and multivariate tests
• Proficiency in Google Search Console, Google Analytics, Ahrefs, SEMrush, SERanking and Moz.
• Experience with HTML, CSS, JavaScript, and schema markup for SEO optimization.
• Familiarity with CMS platforms like WordPress, Adobe Experience Manager (AEM), or Shopify.
• Strong analytical and problem-solving skills.
• Excellent communication and ability to work with cross-functional teams.
• Skilled in creating presentations for executive reviews
• Familiarity with SDLC, Agile methodology

Experienced on the following tools:

• SE Ranking (Preferred), SEMRush, or any other SEO tool
• Data Dog, Google Page Speed Insights, Lighthouse, GTMetrix
• Adobe Experience Manager (Sites and Assets)
• Adobe Analytics and Google Analytics
• Google Search Console, Google Tag Manager
• Google Ads, LinkedIn Ads
• Adobe Photoshop