Company Description
ZAGSA operates by tailoring solutions to meet the unique needs of each client, navigating complex problems with a customized approach. With over 25 years of professional experience, the company leverages India's growing importance on the global stage to deliver cutting-edge solutions.
Role Description
We are looking for a results-drivenSEO Specialist / Digital Marketing Expertwith 23 years of hands-on experience in SEO optimization and performance marketing. The ideal candidate should have strong analytical skills, a deep understanding of search engine algorithms, and a passion for driving measurable growth through organic and paid channels.
Key Responsibilities
- Develop and implement effective SEO strategies (On-page, Off-page & Technical SEO)
- Conduct keyword research and competitive analysis
- Optimize website content, landing pages, and blog content for search engines
- Perform technical audits and coordinate with developers to resolve SEO issues
- Manage and optimize Google Ads & Meta Ads campaigns
- Monitor website traffic, rankings, and performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
- Plan and execute content marketing strategies
- Build high-quality backlinks and improve domain authority
- Track, analyze, and report on campaign performance and ROI
- Stay updated with the latest SEO and digital marketing trends
Required Skills & Qualifications
- 23 years of proven experience in SEO & Digital Marketing
- Strong understanding of search engine ranking factors and algorithms
- Hands-on experience with SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog, etc.)
- Experience in Google Analytics, Google Tag Manager & Search Console
- Knowledge of PPC campaigns (Google Ads / Meta Ads)
- Basic understanding of HTML, CSS, and website structures
- Strong analytical and problem-solving skills
- Excellent communication and reporting skills
- Experience in performance marketing
- Knowledge of CRO (Conversion Rate Optimization)
- Familiarity with marketing automation tools
- Experience working with CMS platforms like WordPress
