SEO Specialist Course

Keyword Research & Strategy

• Conduct in-depth keyword research and analysis using industry-standard tools to identify high-traffic opportunities for web pages and content.

On-Page SEO Optimization

• Optimize website content, meta tags, headings, internal links, and image alt attributes to improve page relevance and ranking.

Off-Page SEO & Link Building

• Develop and implement link-building strategies through guest posting, outreach, and directory submissions to build website authority.

Technical SEO Implementation

• Perform site audits to identify and fix crawl errors, broken links, slow loading pages, and issues with mobile responsiveness and schema markup.

Local SEO Optimization

• Manage and optimize Google My Business profiles and local citations to boost local search visibility and customer engagement.

SEO for E-commerce

• Optimize product listings, categories, and filters for searchability, improving conversion rates and organic visibility in e-commerce environments.

Competitor Analysis

• Monitor competitor SEO strategies, backlink profiles, and content to identify opportunities and stay ahead in search rankings.

SEO Analytics & Reporting

• Use tools like Google Analytics and Google Search Console to track SEO performance, prepare reports, and measure KPIs such as CTR, bounce rate, and keyword ranking.

Content Writing for SEO

• Write and optimize content based on keyword strategy, ensuring it aligns with search intent and follows best SEO writing practices.

Generative AI Integration

• Use AI tools like ChatGPT, Jasper AI, and Writesonic for AI-powered content generation and optimization.