SEO / SEM Specialist

Location: Mohali

Experience Required: 4+ Years

Industry: EdTech / Education

About ASB Academy

ASB Academy is a fast-growing EdTech organization focused on skill development, training, and

placements. We are looking for a performance-driven SEO / SEM Specialist who understands

modern search behaviour, AI-powered discovery, and conversion-focused marketing.

About the Role

We are seeking an experienced SEO / SEM (PPC) Specialist who goes beyond traditional

rankings and focuses on search intent, lead generation, and ROI-driven strategies. The

ideal candidate should have hands-on expertise in SEO, Paid Search, AEO (Answer Engine

Optimization), and GEO (Generative Engine Optimization) to drive high-quality traffic and

conversions.

Key Responsibilities

SEO & AEO (Organic Growth)

Plan and execute on-page, off-page, and technical SEO strategies

Optimize content for featured snippets, voice search, and AI-generated results

Perform intent-based keyword research aligned with conversions

Improve website architecture, internal linking, and page speed

Monitor rankings, organic traffic, CTR, and engagement metrics

SEM / PPC (Performance Marketing)

Plan, launch, and optimize Google Ads (Search, Display & YouTube) campaigns

Manage campaigns with a focus on ROI, CPL, and lead quality

Conduct A/B testing for ads, landing pages, and CTAs

Optimize bids, budgets, and quality scores for maximum performance

GEO (Generative Engine Optimization)

Optimize content for AI-powered search engines and generative results

Structure content for better visibility in AI-generated answers

Collaborate with content, design, and development teams to align with AI-driven SEO

trends

Analytics & Reporting

Track performance using Google Analytics, Search Console, Ahrefs/SEMrush, and

Google Ads

Prepare data-driven reports with actionable insights

Continuously refine strategies based on performance and market trends

Required Skills & Experience

4+ years of hands-on experience in SEO, SEM, and PPC

Strong understanding of AEO & GEO concepts

Proven track record in Google Ads & paid campaign management

Solid knowledge of technical SEO & website optimization

Experience working with content, design, and development teams

Strong analytical, problem-solving, and performance marketing mindset

Why Join ASB Academy

Work on high-impact education & placement-focused projects

Lead future-ready SEO and AI-driven search initiatives

Collaborative, growth-oriented work environment

Opportunity to make a direct business impact through performance marketing