Job Description

Job Summary

We are looking for a motivated and results-driven SEO & Performance Marketing Manager with 2-3 years of experience in search engine optimization and digital marketing. The ideal candidate will be responsible for improving organic search visibility, driving website traffic, generating quality leads, and optimizing digital marketing campaigns across multiple platforms.

Key Responsibilities

SEO & Performance Marketing

Plan and execute comprehensive SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) strategies.
Perform on-page, off-page, and technical SEO activities to improve website rankings and organic visibility.
Conduct keyword research, competitor analysis, and website audits to identify growth opportunities.
Manage and optimize paid marketing campaigns across Google Ads and Meta Ads platforms.
Monitor, analyze, and report campaign performance using GA4, Google Search Console, Semrush, and other digital marketing tools.
Track KPIs such as organic traffic, rankings, conversions, lead generation, and ROI.
Prepare performance reports and provide actionable recommendations for continuous improvement.

Content Optimization

Develop and optimize SEO-friendly content for websites, blogs, landing pages, and service pages.
Create content strategies aligned with SEO, GEO, and AEO best practices.
Ensure content is optimized for search engines and user intent.
Collaborate with content, design, and development teams to enhance website performance and user experience.

Preferred Qualifications

Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
Google Ads or Google Analytics certifications will be an added advantage.
Experience working with lead generation and performance-based campaigns.