Position: SEO & AI Search Optimisation Manager
Experience: 5+ Years
Location: Thane
Working Mode: Onsite
Employment: Permanent
Time Zone: 2.00PM to 11.00PM
About the Company
We are a dynamic company focused on driving innovation and excellence in the digital marketing space. Our mission is to empower businesses through effective SEO strategies and high-quality content creation, fostering a culture of collaboration and continuous improvement.
About the Role
We are looking for an experienced SEO Specialist who can drive organic growth through strong SEO strategy, high-quality content creation, and conversion-focused landing pages. The role requires hands-on expertise in on-page, off-page, and technical SEO, along with the ability to create content that ranks, engages, and converts.
Responsibilities
- SEO Strategy & Execution
- Define and lead the SEO/AEO strategy to maximize organic search and AI engine visibility across key markets.
- Conduct ongoing keyword, intent, and entity optimization to strengthen content relevance for both traditional search engines and AI-powered answer engines.
- Audit and optimize technical SEO foundations (site structure, schema markup, indexing, performance) to improve discoverability and ranking.
- Collaborate with content, product and development teams to ensure on-page SEO best practices and AEO-friendly content structures are implemented.
- Develop and implement comprehensive on-page and off-page SEO strategies.
- Optimize website content including title tags, meta descriptions, headers, internal linking, and image alt text.
- Build high-quality backlinks through outreach and link-building initiatives.
- Perform regular technical SEO audits to identify and fix crawl errors, site speed issues, indexing problems, and schema improvements.
- Work with vendors to ensure website maintenance.
- Stay updated with the latest SEO trends, algorithm changes, and best practices.
- Content Strategy & Writing
- Develop a content strategy aligned with SEO goals and user intent.
- Create detailed SEO-driven content outlines for blogs, landing pages, whitepapers, and guides.
- Collaborate with writers and editors to ensure content meets SEO and editorial standards.
- Ensure content aligns with brand tone, target audience, and business objectives.
- Landing Pages & CRO
- Design and build high-converting landing pages focused on lead generation and conversions.
- Optimize content for conversion rate optimization (CRO).
- Work closely with design and development teams to implement SEO-friendly layouts and structures.
- Analytics & Performance Tracking
- Track and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, or similar.
- Monitor rankings, traffic, engagement, and conversions.
- Prepare regular reports and insights to measure progress and optimize strategy.
- Cross-Functional Collaboration
- Work closely with developers and product teams to ensure SEO-friendly website architecture.
- Collaborate with marketing, design, and growth teams to align SEO and content efforts.
Qualifications
- 46 years of experience in SEO, preferably in B2B SaaS or Martech.
- Strong understanding of on-page, off-page, and technical SEO.
- Proven ability to write high-ranking, engaging SEO content.
- Hands-on experience with SEO tools (SEMrush, Ahrefs, Moz, etc.).
- Working knowledge of HTML/CSS, WordPress, and basic scripting languages (PHP, .aspx, .jsp preferred).
- Strong analytical skills with experience in SEO reporting and web analytics tools.
- Ability to work independently and manage multiple projects in a fast-paced environment.
- Excellent communication and collaboration skills.
Equal Opportunity Statement
We are committed to diversity and inclusivity in our hiring practices and strive to create a workplace that reflects the diverse communities we serve.
