SEO Manager

Key Responsibilities & KRAs

1. SEO Strategy & Leadership KRA:

Overall organic growth & SEO roadmap ownership

Define and execute the complete SEO strategy aligned with business goals

Lead and manage SEO executives, content writers, and external partners

Set monthly, quarterly, and annual SEO targets

Ensure SEO best practices are implemented across all digital assets

2. On-Page SEO Optimization KRA: Improve rankings of travel, destination & package pages

Optimize travel package pages, destination pages, blogs, and itineraries

Implement advanced internal linking, schema, meta optimization, and URL structures

Improve UX, content relevance, and search intent alignment

Conduct regular on-page SEO audits and ensure corrective actions

3. Off-Page SEO & Authority Building KRA: Increase domain authority & backlink quality

Design and execute white-hat link-building strategies

Build backlinks through travel portals, tourism websites, guest posting, PR, and partnerships

Monitor backlink health, remove toxic links, and protect domain authority

Manage citations, listings, and brand mentions across platforms

4. Keyword Research & Market Analysis KRA: Target high-intent travel traffic

Conduct advanced keyword research for:

o Destinations

o Seasonal travel

o International tour packages

o Long-tail & transactional keywords

Analyze competitors in Indian and global travel markets

Identify keyword gaps and growth opportunities

5. Technical SEO Management KRA: Maintain technical health & performance

Perform technical audits (speed, crawlability, indexing, structure)

Monitor Core Web Vitals, mobile performance, and site architecture

Manage sitemap, robots.txt, redirects, canonicalization, and site migrations

Coordinate with developers to resolve technical SEO issues 6. Content SEO & Collaboration KRA: SEO-driven content growth Work closely with content writers to plan SEO-led content strategies

Guide blogs, landing pages, destination content, and travel guides

Ensure content aligns with ranking goals, search intent, and brand voice

Plan seasonal and trend-based content for global audiences

7. Analytics, Reporting & Performance Tracking KRA: Measurable SEO outcomes

Track organic traffic, keyword rankings, leads, conversions, and engagement

Use tools like Google Analytics, Search Console, Ahrefs, SEMrush, etc.

Prepare weekly and monthly SEO performance reports for leadership

Present insights, growth trends, and improvement plans to management Required Skills & Experience

Minimum 5+ years of hands-on SEO experience, with leadership exposure

Mandatory experience in Travel & Tourism SEO

Strong understanding of:

o On-page, off-page & technical SEO

o Destination-based and package-based keywords

o International SEO & multi-location targeting

Expertise in SEO tools (GA, GSC, Ahrefs, SEMrush, etc.)

Experience working with WordPress or similar CMS

Strong analytical, strategic, and problem-solving skills Ideal Candidate Profile

Proven SEO leader with a results-driven mindset

Deep understanding of travel customer search behavior

Strong communication & team management skills

Highly disciplined, data-oriented, and proactive

Passionate about travel, trends, and digital growth