SEO Manager | AEO | GEO | Local SEO ( Healthcare SEO)

Company: Skillmate Global Pvt. Ltd.

Location: Indiranagar, Bangalore

Work Mode: Onsite / Work From Office

Working Days: Monday to Saturday

Experience: 3–5 years

Joining: Immediate joiners preferred

About the Role

Skillmate Global Pvt. Ltd. is looking for an experienced SEO Manager with strong hands-on expertise in SEO, Technical SEO, Local SEO, Healthcare SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization)

The candidate must have mandatoryhands-on experience working with healthcare clients, specifically clinics and hospitals, and should be capable of independently planning and executing SEO strategies for healthcare brands.

The ideal candidate should understand healthcare search intent, location-based searches, service-specific keywords, Google Business Profile optimization, E-E-A-T principles, and the evolving landscape of AI-powered search.

Key Responsibilities

• ⁠Develop and execute comprehensive SEO strategies for multiple healthcare clients, including clinics and hospitals.
• Take end-to-end ownership of SEO campaigns from strategy and implementation to reporting and optimization.
• Manage On-Page, Off-Page, Technical, Local, and Healthcare SEO.
• Develop and execute Local SEO strategies for clinics, hospitals, doctors, and healthcare businesses across different locations.
• Manage and optimize Google Business Profiles (GBP/GMB) for healthcare clients.
• Conduct keyword research based on search volume, competition, search intent, location, and healthcare services.
• Conduct competitor analysis and identify opportunities for organic growth.
• Develop and implement AEO (Answer Engine Optimization) strategies to improve visibility across answer engines and featured search results.
• Develop and implement GEO (Generative Engine Optimization)strategies to improve brand visibility across AI-powered search and generative AI platforms.
• Optimize healthcare websites and content for traditional search engines, answer engines, and AI-powered search platforms.
• Conduct comprehensive technical SEO audits and identify issues related to crawling, indexing, site architecture, Core Web Vitals, schema, redirects, canonicalization, and more.
• Develop SEO-friendly content strategies, content briefs, topic clusters, and content structures.
• Optimize website pages, service pages, doctor profiles, landing pages, blogs, metadata, headings, URLs, and internal linking.
• Develop location-based SEO strategies for clinics and hospitals targeting specific cities, areas, and service locations.
• Plan and execute effective off-page SEO and link-building strategies.
• Monitor keyword rankings, organic traffic, leads, appointments, conversions, and other SEO KPIs.
• Analyze performance using Google Search Console, GA4, GBP insights, and SEO tools.
• Prepare monthly SEO reports with performance trends, key insights, challenges, and actionable recommendations.
• Conduct regular competitor research and identify new keyword, content, and local SEO opportunities.
• Collaborate with content writers, account managers, social media teams, designers, and website developers.
• Coordinate with content teams to ensure healthcare content follows SEO best practices and search intent.
• Stay updated with Google algorithm updates, SEO trends, AI search developments, AEO/GEO developments, and changes in user search behavior.
• Manage SEO deliverables, priorities, and timelines across multiple client accounts.
• Guide and mentor SEO executives and interns when required.

Mandatory Healthcare SEO Experience

Healthcare SEO experience is mandatory for this position.

Candidates must have practical experience working with clinics and/or hospitals.

Experience should ideally include:

• Clinic SEO
• Hospital SEO
• Doctor/medical professional SEO
• Local SEO for healthcare businesses
• ⁠Google Business Profile optimization for clinics/hospitals
• Healthcare service-page optimization
• Location-based healthcare keywords
• ⁠Appointment/lead-focused SEO
• Healthcare content optimization
• Healthcare competitor analysis
• E-E-A-T implementation
• Medical search-intent analysis

Candidates without hands-on Healthcare SEO experience with clinics or hospitals will not be considered.

Mandatory Skills & Experience

Candidates must have hands-on knowledge of:

• SEO
• Healthcare SEO
• Technical SEO
• On Page SEO
• Off Page SEO
• Local SEO
• AEO – Answer Engine Optimization
• GEO – Generative Engine Optimization
• Google Business Profile / GMB Optimization
• Keyword Research & Search Intent
• Competitor Analysis
• Content SEO
• Internal Linking
• Schema Markup
• Technical SEO Audits
• SEO Analytics & Reporting
• E E A T principles

Tools

• Experience with the following tools is preferred:
• Google Search Console
• Google Analytics 4 (GA4)
• Google Business Profile
• SEMrush
• Ahrefs
• Ubersuggest
• Screaming Frog
• Google Keyword Planner
• Google Trends
• Looker Studio or similar reporting tools
• Experience with other SEO, analytics, crawling, reporting, or AI search tools will be an advantage.
• Regional Language Skills – Added Advantage
• Knowledge of regional Indian languages will be an added advantage, particularly for candidates working on Local SEO and healthcare accounts.

Knowledge of languages such as:

• Kannada
• Hindi
• Tamil
• Telugu
• Malayalam
• Marathi
• Bengali

will be considered a plus.

Candidates who can understand how regional language searches and local search behavior influence healthcare discovery will have an advantage.

Candidate Profile

We are looking for someone who:

• Has 3–5 years of hands on SEO experience.
• Has mandatory experience working on SEO for clinics and/or hospitals.
• Can independently take ownership of SEO projects and client accounts.
• Has practical, hands on SEO experience rather than only theoretical knowledge.
• Has strong expertise in Healthcare SEO and Local SEO.
• Understands how search is evolving from traditional Google Search to AI powered search and answer engines.
• Can manage multiple client accounts simultaneously.
• Has strong analytical and problem solving skills.
• Can translate SEO data into actionable strategies.
• Can communicate SEO strategies, recommendations, and performance clearly.
• Proactively identifies opportunities instead of simply executing assigned tasks.
• Has strong attention to detail and ownership.
• Can collaborate effectively with content, development, social media, and account management teams.
• Is comfortable working onsite from our Indiranagar office, Monday to Saturday.

Work Details

• Position: SEO Manager – Healthcare SEO
• Location: Indiranagar, Bangalore
• Work Mode: Onsite / Work From Office
• Working Days: Monday to Saturday
• Experience: 3–5 years
• Healthcare SEO Experience: Mandatory – Clinics & Hospitals
• Regional Language: Added advantage
• Immediate joiners preferred