SEO & Link Building Specialist

SEO & Link Building Specialist

Experience: 3–4+ Years

Job Type: Full-Time

Location: Ahmedabad, Gujarat | On-site

About cmsMinds

cmsMinds is an enterprise WordPress development company helping businesses and enterprises build high-performance, scalable digital experiences. We're looking for an SEO & Link Building Specialist who can strengthen our organic visibility through strategic link acquisition, content-driven SEO, and technical optimization.

What We're Looking For

We're looking for someone with 3–4+ years of hands-on SEO experience, with particularly strong expertise in backlink generation and off-page SEO.

You should know how to build quality backlinks—not just generate a high number of links—and understand how links contribute to rankings, authority, and topical relevance.

Key Responsibilities

• Develop and execute white-hat link-building strategies to increase domain authority and organic rankings.
• Identify and acquire high-quality, relevant backlinks from authoritative websites.
• Conduct competitor backlink analysis and identify new link-building opportunities.
• Build relationships with publishers, bloggers, website owners, and industry-relevant platforms.
• Manage guest posting, link outreach, digital PR, resource link building, broken-link building, and niche edits where appropriate.
• Research relevant websites based on domain quality, topical relevance, traffic, authority, and link profile.
• Monitor and analyze backlink profiles using tools such as Ahrefs, Semrush, Google Search Console, and Google Analytics.
• Identify toxic, spammy, or potentially harmful backlinks and recommend appropriate actions.
• Support keyword research, content optimization, internal linking, and on-page SEO.
• Track keyword rankings, organic traffic, referring domains, and backlink growth.
• Maintain accurate reports of outreach, acquired links, prospects, and campaign performance.
• Work closely with the content and development teams to identify SEO opportunities.
• Stay updated with Google algorithm changes and current SEO best practices.

Required Skills

• 3–4+ years of practical SEO experience
• Strong hands-on experience in link building and backlink acquisition
• Good understanding of on-page, off-page, and technical SEO
• Experience with Ahrefs / Semrush
• Working knowledge of Google Search Console and Google Analytics
• Strong understanding of anchor text, link relevance, authority, dofollow/nofollow, and referring domains
• Experience with competitor backlink analysis
• Strong outreach and communication skills
• Ability to evaluate websites and distinguish quality link opportunities from spam
• Understanding of SEO content strategy and keyword intent
• Good analytical and reporting skills