SEO Lead

Job description

SEO Lead

Key Responsibilities

SEO strategy development

• Develop and implement comprehensive SEO strategies that align with business goals
• Conduct thorough keyword research and competitive analysis to identify opportunities for growth
• Stay updated with the latest SEO trends algorithm changes and best practices
• Conduct training sessions for team members to enhance their understanding of SEO principles and practices
• Collaborate with developers to implement changes that improve site performance and user experience

Optimization

• Optimize website content meta tags headers and images to improve search engine rankings
• Ensure website architecture and internal linking structure are optimized for SEO
• Develop and execute linkbuilding strategies to enhance domain authority
• Monitor and analyze backlink profiles to ensure quality and relevance
• Offer guidance to the QA team to ensure SEO considerations are adequately tested

Technical SEO

o Conduct regular technical SEO audits to identify and resolve issues

o Optimize website speed mobilefriendliness and overall user experience

o Work with development team to implement technical SEO recommendations

o Expertise in creating managing and optimizing XML sitemaps

o Knowledge of best practices for sitemap submission and maintenance

o Ability to create and validate schema markup to enhance search engine visibility

Review requirements

o Ensure user stories are accurate complete and align with SEO best practices

o Provide feedback and recommendations to enhance SEO elements within user

stories

Qualifications

Experience

• Minimum of 7 years of experience in SEO with a proven track record of success
• Experience in managing and executing largescale SEO projects

Skills

• Deep understanding of search engine algorithms ranking factors and SEO best practices
• Proficiency in SEO tools such as Adobe Analytics Google Search Console SEMrush Ahrefs Moz etc
• Proficiency in implementing SEO strategies for multilingual and multiregional

websites

Education

Bachelors degree in Marketing Communications Information Technology or a related field Advanced degrees or certifications in SEO are a plus

Preferred Qualifications

• Experience with international SEO and multilanguage websites
• Familiarity with HTML CSS and JavaScript
• Knowledge of content management systems CMS like AEM etc