SEO & Growth Marketing Manager - Organic Growth, AI Search & Distribution

Role: SEO & Growth Marketing Manager - Organic Growth, AI Search & Distribution

Company: StepsAI, AI SaaS Startup

Location: Hyderabad, In-office

Type: Full-time

Salary: ₹50,000 – ₹95,000 per month, depending on experience and proven results

Experience: 3–6 years preferred

About StepsAI

StepsAI is building AI agents for businesses across websites, Shopify stores, Instagram, WhatsApp, Facebook, and other customer-facing channels.

Our agents help businesses answer customer questions instantly, recommend products, capture leads, track orders, book meetings, automate workflows, and increase conversions.

We are building for a world where every business will have AI agents working across sales, support, marketing, and operations.

Now we are looking for someone who can build our organic growth engine from the ground up.

The Role

We are hiring an SEO & Content Growth Manager to own organic growth across SEO, content, AI search, on-page optimization, off-page authority building, and distribution.

This is not a basic content writing role.

This is not a keyword-stuffing SEO role.

This is a role for someone who can create high-quality content, rank on Google, build authority across the web, distribute content smartly, and turn organic traffic into leads and pipeline.

You will help StepsAI become discoverable across Google, AI answer engines, communities, and high-intent search journeys.

In simple terms:

Your job is to build content and SEO systems that bring the right audience to StepsAI and convert that attention into leads.

The Core Mission

• Your primary mission is to build StepsAI's organic growth engine.
• That means creating high-quality, search-led, AI-search-ready content that earns attention, rankings, backlinks, mentions, trust, and leads.
• We are not hiring someone to publish generic SEO blogs.
• We are hiring someone who can understand our customers, find what they are searching for, create content they actually want to read, and distribute that content where it matters.

You should be able to combine:

• Strong writing
• SEO strategy
• On-page SEO
• Off-page SEO
• AI search optimization
• Distribution
• Analytics
• GenAI workflows

What You Will Own

1. SEO & Organic Growth Strategy

You will build the SEO and organic growth roadmap for StepsAI.

This includes:

• Keyword research
• Search intent mapping
• Competitor gap analysis
• Topic clusters
• Pillar pages
• Blog strategy
• Use-case pages
• Landing page content
• Content calendar
• Organic growth experiments

You should know how to decide what content should be created, why it should be created, who it is for, and how it will drive traffic, leads, or pipeline.

2.High Quality Content Creation

You should be able to write and edit excellent content.

You should create:

• Blogs
• Guides
• Comparison articles
• Use-case pages
• Industry-specific pages
• Case studies
• Product-led SEO content
• AI agent explainers
• Customer problem articles
• Founder-led thought pieces
• FAQ and answer-style pages

We care about content that ranks, but also content that people actually read.

You should know how to write strong headlines, hooks, intros, examples, structure, CTAs, and conclusions.

The content should not feel generic, robotic, or AI-generated.

It should feel sharp, useful, and built for real business owners, Shopify merchants, operators, and decision-makers.

3.On-Page SEO

You will make sure every important page is structured to rank and convert.

This includes:

• Page titles
• Meta descriptions
• H1, H2, H3 structure
• Internal linking
• URL structure
• Schema markup
• Featured snippet optimization
• Entity-based SEO
• Content refreshes
• CTA placement
• Blog-to-demo conversion paths

You should know how to make content easy for Google, AI engines, and human readers to understand.

4.AI Search, GEO & AEO

Search is changing.

People are not only using Google. They are also using AI answer engines like ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews to discover tools, compare products, and make decisions.

You will help StepsAI show up in these new search journeys.

This includes:

• Answer Engine Optimization
• Generative Engine Optimization
• AI-search-ready content structure
• Clear definitions and explanations
• FAQ-style content
• Entity-rich content
• Citation-worthy content
• Comparison pages
• Source-worthy statistics
• Brand mentions across the web
• Content that AI tools can understand, summarize, and cite

You do not need to have a formal GEO title before, but you should understand where search is going and be excited to learn fast.

5.Off-Page SEO & Authority Building

You will help build StepsAI's authority across the web.

This includes:

• Backlink strategy
• Guest posts
• Founder quotes
• Digital PR
• Startup directories
• SaaS directories
• AI tool directories
• Shopify ecosystem directories
• Newsletter mentions
• Community mentions
• Partner mentions
• High-quality referring domains

We do not want spammy backlinks, link farms, PBNs, or low-quality paid link packages.

We want someone who can build real authority.

6.Distribution

Publishing is not enough.

You should know how to make content travel.

You will distribute and repurpose content across channels such as:

• Reddit
• Quora
• LinkedIn
• Founder-led posts
• Communities
• Newsletters
• YouTube descriptions
• Product directories
• AI tool directories
• Partner ecosystems

You should understand how to add value in communities without spamming or damaging the brand.

The goal is to get the right people to discover StepsAI, trust StepsAI, and take action.

7.Content Systems

You should not become the bottleneck for every piece of content.

The best person for this role can write strong content themselves, but also knows how to build a content production system.

This may include:

• Creating content briefs
• Using freelancers or writers
• Editing drafts
• Creating design briefs
• Repurposing content
• Using AI tools for speed
• Creating publishing workflows
• Maintaining quality control
• Refreshing and improving old content

We want someone who can build a system, not just write alone.

8.GenAI-Native Workflow

You should know how to use AI tools aggressively, but not lazily.

You may use GenAI for:

• Keyword clustering
• SERP research
• Content briefs
• Draft support
• Editing
• Repurposing
• Internal linking ideas
• FAQ generation
• Content refresh audits
• Competitive analysis
• Reddit and Quora research
• GEO/AEO testing

But we do not want generic AI slop.

AI should help you move faster. It should not replace judgment, originality, taste, or quality.

What We Care About

We care about outcomes, not blog count.

The goal is not to publish 20 generic articles.

The goal is to create organic growth that brings traffic, trust, leads, and pipeline.

You should be comfortable speaking in numbers such as:

• Organic traffic growth
• Keyword rankings
• High-intent keyword rankings
• Indexed pages
• Backlinks earned
• Referring domains
• Blog-to-demo conversion
• Leads from organic
• Demo bookings from organic
• Content conversion rate
• Branded search growth
• AI search mentions or citations
• Assisted pipeline

You should be able to say:

This content cluster generated X visits, ranked for Y keywords, earned Z backlinks, brought A leads, and influenced B demos.

Must Have Requirements

• 3–6 years of experience in SEO, content marketing, organic growth, or content-led demand generation
• Strong writing and editing ability
• Experience creating content that ranks, generates traffic, earns backlinks, or drives leads
• Strong understanding of on-page SEO
• Understanding of search intent and keyword strategy
• Ability to create content briefs and content calendars
• Ability to use SEO tools and analytics tools
• Understanding of off-page SEO and backlink building
• Ability to distribute content beyond just publishing it
• Comfort using GenAI tools for research, writing, editing, and scaling workflows
• Strong ownership mindset
• Ability to work in a fast-moving startup environment without constant hand-holding

Good to Have

• Experience in SaaS, AI, B2B, Shopify, e-commerce, or marketing technology
• Experience with GEO, AEO, or AI search optimization
• Experience with Reddit, Quora, LinkedIn, or community distribution
• Experience building backlinks through real authority-building methods
• Experience with programmatic SEO
• Experience with case studies, comparison pages, and BOFU content
• Experience managing freelance writers, editors, designers, or content agencies
• Experience with tools like Ahrefs, Semrush, Google Search Console, GA4, Surfer, Clearscope, Frase, Screaming Frog, Notion, Webflow, WordPress, or similar tools

What Success Looks Like

• You deeply understand StepsAI, our product, ICPs, and customer pain points
• You audit our website, blog, content structure, rankings, and organic visibility
• You create a focused 30/60/90-day organic growth roadmap
• You define priority content clusters, pages, and distribution channels
• You set up clear tracking and reporting
• You publish and improve high-quality SEO content
• You start building internal linking, content structure, and on-page improvements
• You launch distribution across relevant channels
• You begin authority-building and backlink efforts
• You identify which content themes are pulling traffic and leads
• You own a working organic growth system
• You have a repeatable content production and distribution process
• You improve rankings for high-intent keywords
• You earn quality backlinks or mentions
• You start generating organic leads or demo interest
• You help StepsAI build long-term search and AI-search authority

This role is for someone who wants real ownership, not just another marketing job. If you are a sharp writer, strong content thinker, SEO operator, distribution-minded marketer, and AI-native learner who wants to build organic growth from the ground up, this is for you.

At StepsAI, you will work directly with the founders, shape how businesses understand AI agents, build authority across Google and AI search engines, and turn content into trust, traffic, leads, and pipeline. This is not a maintenance role. This is a building role - for someone ambitious, curious, disciplined, and excited to create work that compounds for years.