Job Title: SEO & Google My Business (GMB) Specialist
Location: Mohali, Punjab (On-site)
Experience Required: 3+ Years
Employment Type: Full-time
Job Overview
We are looking for a skilled
SEO & Google My Business (GMB) Specialist to enhance our online visibility and local search presence. The ideal candidate will have hands-on experience in Local SEO, managing GMB profiles, and driving organic traffic and local leads.
Key Responsibilities
- Manage and optimize Google My Business (GMB) / Google Business Profile listings
- Improve rankings on Google Search and Google Maps
- Ensure NAP consistency across all directories and listings
- Handle customer reviews and online reputation management
- Conduct keyword research for both local and organic SEO
- Implement on-page and off-page SEO strategies
- Build and manage local citations and backlinks
- Optimize GMB profiles with posts, images, services, and updates
- Monitor performance using Google Analytics and Google Search Console
- Track KPIs like rankings, traffic, and lead generation
- Prepare regular reports and suggest improvements
Required Skills & Qualifications
- 3+ years of experience in SEO and GMB optimization
- Strong understanding of Local SEO ranking factors
- Experience with tools like Ahrefs, SEMrush, Moz, etc.
- Knowledge of citation building and listings management
- Familiarity with Google Analytics & Search Console
- Basic understanding of technical SEO, link building, and content optimization
- Strong analytical and problem-solving skills
Good to Have
- Experience with multi-location businesses
- Knowledge of schema markup (local business structured data)
- Experience with WordPress or other CMS platforms
- Experience in lead generation campaigns
