SEO & Google Ads Specialist

Web Media Infotech Pvt. Ltd. is looking for a results-oriented and data-driven Senior SEO & Google Ads Specialist to lead our organic and paid marketing initiatives. The ideal candidate will have extensive hands-on experience in SEO and Google Ads, with a strong ability to analyze data, identify growth opportunities, and execute strategies that improve search visibility, traffic, conversions, and overall ROI.

This role requires someone who can independently manage projects while collaborating effectively with content, design, and development teams.

Key Responsibilities:

SEO Strategy & Execution

- Develop and implement comprehensive on-page, off-page, and technical SEO strategies

- Conduct detailed keyword research, competitor analysis, and content gap analysis

- Optimize website architecture, URL structure, metadata, schema, and internal linking

- Improve site performance, Core Web Vitals, and page speed metrics

- Monitor keyword rankings, organic traffic, and conversions using Google Search Console and GA4

- Develop and manage ethical (white-hat) backlink acquisition strategies

- Work closely with developers and content teams to ensure proper SEO implementation

Google Ads Management (Strong Hands-On Expertise Required) :

• - Plan, set up, and manage Google ads