SEO & GEO Specialist
Organic Growth | DA, Rankings, Leads (B2B + B2C)
About Raven Labs
Raven Labs is a digital transformation, AI, and systems consultancy helping businesses turn technology, data, and marketing into measurable business outcomes.
We work across B2B and B2C, supporting our own brands and customer portfolios across Australia and international markets. We care about results, not vanity metrics.
The Role
We're looking for a hands-on SEO & GEO Specialist who has proven experience growing organic footprint, improving domain authority, ranking commercial keywords, and generating real leads.
This is not a reporting role.
This is not a checklist SEO role.
This is for someone who understands how search actually drives revenue.
What You'll Do
- Own and execute SEO strategy end-to-end for:
- Raven Labs
- Product brands (e.g. SaaS)
- Customer websites (B2B + B2C)
- Improve organic footprint, including:
- Domain Authority (DA)
- Keyword rankings (commercial & informational)
- Search visibility across regions (GEO)
- Drive qualified organic leads, not just traffic
- Perform and act on:
- Technical SEO audits
- On-page and content optimisation
- Internal linking strategies
- Backlink strategy and outreach
- Work closely with content & design to:
- Create SEO-led content that ranks and converts
- Build topic authority, not isolated blogs
- Track performance using:
- Search Console, GA, Ahrefs / SEMrush (or similar)
- Regularly report on rankings, DA, traffic quality, and leads
GEO (Location-Based SEO)
You will:
- Execute GEO-specific SEO strategies for:
- Australia
- Other target regions as required
- Optimise for:
- Location-based keywords
- Local search intent (where applicable)
- Multi-region / multi-market visibility
- Ensure SEO supports local lead generation, not just impressions
What We're Looking For (Non-Negotiable)
You must have:
- Proven SEO experience with before-and-after results
- Evidence of:
- DA growth
- Keyword ranking improvements
- Organic lead generation
- Experience across B2B and B2C SEO
- Strong understanding of:
- Search intent
- Commercial vs informational keywords
- Content + SEO working together
- Ability to work independently and own outcomes
What This Role Is NOT
- Not an SEO audit only role
- Not someone who just sends reports
- Not someone who chases traffic with no conversion thinking
- Not someone who relies purely on tools without strategy
Why Join Raven Labs
- Real ownership of SEO outcomes
- Exposure to multiple industries and brands
- Direct access to founders and decision-makers
- Freedom to implement, test, and scale
- Results matter more than process
