SEO+GEO Specialist

Job Title: SEO + GEO Specialist

Location: Gurugram

Employment Type: Full Time

Department: Marketing

Loopie is a modern baby care brand crafting thoughtful, design-led products that make parenting easier, stylish, and functional. From diaper bags to travel essentials, every Loopie product blends aesthetics with everyday practicality for parents who do it all.

For more information, please visit: https://loopie.in/

About the role:

The ideal candidate will be responsible for developing SEO-optimized, engaging, and informative content that enhances online visibility, aligns with search intent, and drives traffic and conversions.

You will work closely with the marketing team to create compelling web pages, blog posts, landing pages and AI-friendly content. This role demands both technical SEO skills and strong writing abilities to produce content that not only ranks but also captivates and converts readers.

Key Responsibilities:

A. SEO & GEO Strategy (Core Ownership)

1. Build and execute a full-funnel SEO + GEO strategy for Loopie
2. Optimise Loopie's content for Google Search, AI-generated answers and citations, and semantic and entity-based discovery
3. Ensure Loopie ranks and appears in LLM-powered searches across relevant keywords within its domain

B. Content Planning & Execution

1. Keyword Planning for Loopie's blog and knowledge hub
2. Identify high-impact topics through market research, competitor analysis (in Loopie's niche), and both search intent + AI intent

C. Content Distribution & Authority Building

1. Actively distribute Loopie's content across relevant communities and platforms- LinkedIn, Reddit, Quora, and niche industry forums
2. Build high-quality backlinks and secure brand mentions across reputable platforms
3. Strengthen Loopie's E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and topical authority

D. Technical SEO & GEO Engineering

1. Own and lead Loopie's technical SEO strategy and implementation
2. Optimise and manage site architecture, indexing, and crawlability for improved discoverability
3. Monitor and enhance Core Web Vitals and overall site performance
4. Implement structured data (schema, FAQs, entity markup) to improve search visibility
5. Develop and deploy scalable, programmatic SEO initiatives

E. Performance, Innovation & Results

1. Track and report key performance indicators: Organic traffic growth, keyword rankings, and AI search visibility/citations
2. Experiment with new GEO techniques and AI-search optimisation methods
3. Deliver clear, quantifiable outcomes that drive Loopie's organic reach and brand recognition

Requirements:

1. 13 years of hands-on experience in Search Engine Optimisation (SEO)
2. Strong knowledge of Google algorithms, ranking factors & best practices
3. Understanding of content SEO, link building & local SEO
4. Ability to drive organic traffic, leads & conversions

To apply, please send your resume to hr@loopie with the subject line SEO+GEO Specialist