ABOUT CODINGAL:
Codingal (www.codingal.com) is a global leader in online AI & coding education for kids and teens, offering live, interactive classes taught by expert Computer Science instructors. Our mission is to inspire kids to fall in love with coding and empower them to create apps, games, websites, and animations, preparing them to become future entrepreneurs, engineers, and scientists.
With a curriculum accredited by STEM.org and based on the K-12 Computer Science Framework, Codingal provides personalized learning paths through 1:1 private classes or small group sessions. Founded in the US and backed by top investors like Y Combinator, Rebright Partners, and angel investors, Codingal has reached 1M+ students worldwide.
As we scale rapidly across global markets, organic discovery - across both traditional search engines and AI-powered answer engines - will be a key driver of sustainable growth.
ROLE OVERVIEW:
We're looking for a data-driven and creative SEO & GEO Manager to own organic discovery across Codingal's web properties. This role goes beyond traditional SEO: you'll build strategies that ensure Codingal surfaces prominently in both Google/Bing search results and AI-generated answers from ChatGPT, Gemini, Perplexity, Claude, and other generative engines.
You'll be responsible for building and executing a unified SEO + GEO strategy across multiple domains and landing pages - leveraging content optimization, programmatic SEO, structured data, entity authority, and LLM-assisted workflows.
This role requires a deep understanding of how both search engines and large language models discover, evaluate, and surface content, and the ability to work cross-functionally with engineering, content, and product teams.
KEY RESPONSIBILITIES:
Search Engine Optimization (SEO)
- Own and drive organic traffic and qualified leads across multiple markets (India, US, APAC, Asia, etc.)
- Design and execute a comprehensive SEO roadmap aligned with business goals and revenue targets
- Conduct in-depth keyword research and intent-driven mapping for landing pages, blogs, and program pages
- Define and implement a strong technical SEO foundation: site speed, Core Web Vitals, schema markup, crawl budget optimization, XML sitemaps, and site architecture
- Work closely with engineering to implement on-page and technical SEO recommendations
- Develop and execute white-hat backlink strategies with measurable domain authority impact
- Implement and test programmatic SEO strategies for scalable landing page creation and intelligent interlinking
- Own all SEO analytics and reporting via GA4, GSC, SEMrush/Ahrefs, and internal dashboards
- Continuously monitor competitor websites, SERP features, and algorithm updates to adapt strategy
- Manage international SEO for different geographies and languages (hreflang, localized content, regional domains)
Generative Engine Optimization (GEO)
- Develop and execute a GEO strategy to maximize Codingal's visibility in AI-generated answers (ChatGPT, Gemini, Perplexity, Claude, Copilot, etc.)
- Optimize content for LLM consumption: clear entity definitions, structured data (JSON-LD), FAQ schemas, and authoritative sourcing
- Build topical authority and entity recognition across Codingal's core domains (K-12 coding education, online coding classes, kids programming)
- Ensure Codingal is accurately represented in AI knowledge graphs and training data pipelines
- Monitor and track brand mentions and citations across AI answer engines; build a GEO performance tracking framework
- Create content that is citation-worthy: original research, data-driven insights, expert quotes, and structured comparisons that LLMs prefer to reference
- Optimize for zero-click and AI-overview SERP features (featured snippets, People Also Ask, AI Overviews)
- Collaborate with PR and content teams to build external authority signals (mentions on high-authority sites, expert roundups, industry publications)
Cross-Functional & AI-Assisted Workflows
- Collaborate with content writers and AI tools (LLMs like ChatGPT, Claude, etc.) to scale content creation efficiently while maintaining quality and E-E-A-T standards
- Identify and lead LLM-powered content opportunities: content clusters, automated brief generation, AI-assisted meta-data optimization
- Report on progress with clear dashboards; iterate based on data, experiments, and changes in both search and AI ecosystems
- Stay ahead of the rapidly evolving SEO + GEO landscape: algorithm updates, AI search integrations, new answer engines
REQUIREMENTS:
Must-Have
- 3–5 years of hands-on SEO experience with proven success in growing organic traffic (show us the numbers)
- Deep knowledge of search engine algorithms, ranking factors, and recent Google updates (Helpful Content Update, AI Overviews, March Core Updates, etc.)
- Proficient in GA4, Search Console, SEMrush/Ahrefs, Screaming Frog, and similar tools
- Working knowledge of HTML, CSS, JS, and how site architecture impacts crawlability and indexing
- Strong understanding of structured data (JSON-LD, schema.org) and its role in both SEO and GEO
- Experience with LLM tools for content ideation, production, and optimization (prompt engineering for SEO, AI-assisted workflows)
- Strong analytical mindset with the ability to derive actionable insights from data and communicate them clearly
- Experience building and scaling programmatic SEO or template-driven landing page strategies
Good-to-Have
- Understanding of how LLMs source, evaluate, and cite content - and how to optimize for AI answer engines
- Experience with international SEO across different geographies and languages
- Familiarity with NLP concepts, entity recognition, and knowledge graph optimization
- Experience in ed-tech, SaaS, or D2C SEO with high-volume content marketing funnels
- Exposure to tools like Surfer SEO, Clearscope, MarketMuse, or similar content optimization platforms
- Basic understanding of Python or scripting for SEO automation (crawl analysis, log parsing, data extraction)
PERKS & COMPENSATION:
Perks & Benefits:
Compensation
Free lunch & dinner
Health insurance
PF contribution
Fast-paced, YC-backed ed-tech startup
Stock options
Collaborative, mission-driven culture
Growth path: Head of Organic Growth / Head of SEO & GEO
WHY JOIN CODINGAL:
- Own a greenfield SEO + GEO function at a company where organic is a primary growth lever
- Make a real impact on the future of kids education through scalable and ethical growth
- Work with a passionate team across product, marketing, and engineering - including directly with the founders
- Be part of a fast-growing startup in one of the most impactful domains: learning + technology
Apply now and help us make Codingal the most discoverable coding education brand - on search engines and AI alike.
