SEO Executive

Pro Start Me

Surat, India

1-3 Years

This job is no longer accepting applications

Posted 24 months ago

Job Description

Analyze internal unstructured and structured data to identify opportunities, both short and long-term.
Analyze the current keyword universe and identify keyword/content gaps.
Perform technical audit (log file analysis, site crawl, etc.) to maintain optimal crawl efficiency.
Audit and perform backlink analysis to maintain a diverse and healthy link profile.
Work with stakeholders to improve the quality of existing pages.
Generate SEO performance reports that synthesize data across multiple web properties and inform stakeholders about the health of the SEO program.
Evangelize SEO to elevate awareness and to develop/promote a SEO mindset within cross-functional teams.
Collaborate with cross-functional teams, including Engineering, Product, Content Strategies, Partnerships, etc. and innovate the SEO program.
Stay abreast of industry trends and best practices in SEO, Content Marketing, and Digital Marketing and share out the learning with internal stakeholders and cross-functional teams.

1 years of managing and leading SEO initiatives with demonstrated results in a similar role

Strong understanding of search engines and link structure of the Web
Solid understanding of on-page optimization best practices and techniques
Deep understanding of keyword research process to identify opportunities
Experience with managing relationships with external websites, building lead lists, and successfully acquiring backlinks
Proficient in writing meta description and writing product description in English language. Experience in content marketing is a plus

Excellence in managing large amounts of data with the ability to interpret and extract meaningful insights. Operational knowledge of Excel formula or SQL required
Strong understanding of web markup, including HTML, CSS, and Schema
Experience in testing hypotheses to discover which optimization techniques work for different websites
Expert-level knowledge of Google Search Console and other analytic/research tools, such as Google Analytics, SEMRush, or equivalent
Passion for education is a plus.