As an SEO
lead, you will develop and execute an integrated digital growth strategy that spans SEO (on-page, off-page, and technical), paid advertising, influencer & YouTube outreach, PR, and analytics. You will lead a high-performing digital marketing team, collaborate across content, design and development functions, and drive measurable improvements in online visibility, traffic, lead conversion and brand equity.
Key Responsibilities
- Develop, implement and continuously optimise a comprehensive SEO strategy (technical, on-page, off-page) to boost search engine rankings, increase organic traffic and amplify online visibility.
- Conduct regular SEO audits (site architecture, metadata, internal linking, content structure) and lead corrective actions and optimisation initiatives.
- Manage and optimise Google Ads and other paid digital campaigns (search, display, video) to drive targeted traffic, leads and conversions while ensuring efficient budget utilisation.
- Plan and execute influencer marketing and YouTube outreach campaigns identify, negotiate and manage partnerships with influencers and YouTubers to extend brand reach, engagement and credibility.
- Lead the press release outreach strategy: craft compelling press releases, identify and engage target media outlets, build media relationships and secure positive coverage and backlinks.
- Lead, mentor and manage the digital marketing team: set objectives, guide team members, and foster a collaborative and results-driven culture with accountability for performance.
- Collaborate closely with content, design and web development teams to align digital marketing, SEO and paid strategy with website architecture, UX, creative and content initiatives.
- Monitor, analyse and report on key performance metrics (organic traffic, conversions, ad spend ROI, influencer campaign performance, backlink growth, etc.) using tools such as Google Analytics, Google Search Console, SEMrush/Ahrefs/Moz and ad-platform dashboards; generate actionable insights and optimisation recommendations.
- Stay abreast of the latest digital marketing trends, search engine algorithm updates, competitive dynamics, emerging tools/technologies and best practices; proactively pilot innovations.
- Collaborate with cross-functional business and marketing teams to ensure digital marketing efforts align with broader business goals, brand strategy and market positioning.
- Manage relationships with external vendors/agencies (SEO agencies, paid media agencies, influencer talent agencies, and PR firms) and oversee scope, performance, budget and deliverables.
Qualifications
- A minimum of 2 years experience in digital marketing with a strong focus on SEO, advertising and PR/influencer outreach.
- Demonstrable hands-on experience in all aspects of SEO (technical audits, on-page optimisation, link-building strategies) and driving organic search growth.
- Proven expertise in managing Google Ads (search, display, video), influencer/YouTuber collaborations and press release distribution with measurable outcomes.
- Strong leadership and team management skills, with experience leading digital marketing teams or cross-functional projects.
- Proficiency with SEO and analytics tools (e.g., SEMrush, Ahrefs, and Moz); Google Analytics; Google Search Console; and ad-platform dashboards.
- Excellent analytical and problem-solving skills; ability to translate data into actionable marketing strategies.
- Strong project management, communication and stakeholder management skills.
- A basic understanding of HTML, CSS and website architecture is a plus.
Skills: digital marketing,search,seo,analytics
