SEO Executive

Job Description:

About the Role:
We are hiring an experienced SEO Executive to handle On-page, Off-page, Technical SEO, along with modern optimisation techniques like AEO (AI Engine Optimization) and GEO (Generative Engine Optimization). Ideal for someone hands-on, analytical, and updated with AI-driven search changes.

Key Responsibilities:

SEO
Execute complete SEO strategy: on-page, off-page, and technical
Keyword research, clustering & intent analysis
Technical audits (indexing, crawling, Core Web Vitals, schema)
Ethical link-building and competitor analysis
Local SEO & Google Business Profile optimization
Prepare monthly performance reports and insights

AEO (AI Engine Optimization):
Optimize content for AI search engines (Google AIO, ChatGPT Search, Perplexity)
Structure content for AI summaries, conversational queries & factual answers
Enhance semantic SEO and entity signals for better AI visibility

GEO (Generative Engine Optimization):
Optimize for OnSERP AI answers and generative snippets
Create AI-friendly content formats (lists, tables, Q&A blocks)
Build topic clusters for generative search exposure

Required Skills:

• 3-5 years of hands-on SEO experience (agency experience preferred)
• Strong in on-page, off-page & technical SEO
• Understanding of AEO/GEO, semantic SEO & entity-based optimization
• Basic HTML, CSS, schema & WordPress SEO (RankMath/Yoast)
• Good communication and analytical thinking
• Ability to manage multiple projects in a fast-paced environment

Tools Expertise
Must have strong command over:
Google Search Console (GSC)
Google Analytics (GA4)
Ahrefs / SEMrush
Screaming Frog / Sitebulb
Google PageSpeed Insights / Lighthouse
Google Tag Manager (basic)
ChatGPT / Perplexity (for GEO/AEO insights)
SurferSEO / Frase (optional)
InLinks / Kalicube / WordLift (entity SEO preferred)
WordPress (RankMath or Yoast)