SEO / Executive Digital Marketing

Key Responsibilities

• Develop & Implement SEO Strategies: Create and execute effective SEO strategies to boost organic rankings.
• Keyword Research: Conduct comprehensive keyword research to identify growth opportunities.
• On-Page Optimization: Optimize title tags, meta descriptions, URL structures, and internal linking.
• Off-Page SEO: Execute link building, guest posting, and outreach campaigns.
• Performance Analysis: Monitor and analyze website performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Technical SEO Audits: Perform audits and collaborate with the development team to resolve issues such as site speed, mobile-friendliness, and indexing problems.
• Local SEO Management: Optimize local SEO efforts, including managing Google My Business, citations, and directory submissions.
• Trend Monitoring & Reporting: Track SEO trends, algorithm updates, and generate periodic performance reports with actionable insights.
• Content Coordination: Work closely with content and marketing teams to ensure the creation of SEO-friendly content.

Primary Skills (Mandatory)

• SEO Expertise: At least 1 year of hands-on SEO experience, with a solid grasp of on-page, off-page, and technical SEO.
• Analytical Tools Proficiency: Strong knowledge of Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Keyword Research & Content Optimization: Ability to conduct thorough keyword research and optimize content for SEO.
• Data-Driven Approach: Excellent analytical and problem-solving skills to interpret data and drive SEO strategies.

Secondary Skills (Optional)

• Technical Knowledge: Familiarity with HTML, CSS, and CMS platforms (such as WordPress, Shopify, etc.).
• SEO Copywriting: Understanding of SEO copywriting best practices and content optimization techniques.
• Project Management: Ability to manage multiple projects and meet deadlines efficiently.